Jump to a section:
- Introduction
- Portfolio Diversification Before the Crisis
- The 2008 Financial Crisis
- The Impact of Diversification on Portfolio Performance
- Summary of the case study findings
Introduction
The 2008 financial crisis was one of the worst financial disasters in recent history. It was triggered by the collapse of the housing market, which led to a crisis in the financial sector and the broader economy. At its core, the crisis was caused by a combination of factors, including risky mortgage lending practices, the sale of mortgage-backed securities, and a lack of regulation and oversight.
The crisis had far-reaching impacts, with financial institutions around the world facing losses and many countries slipping into recession. The crisis also had a significant impact on investment portfolios, with many individuals and institutions seeing their investments suffer significant losses. In the face of these losses, it became clear that portfolio diversification was essential for reducing risk and achieving consistent, long-term performance.
Purpose of the case study
In this case study, we will examine the impact of diversification on portfolio performance during the 2008 financial crisis. We will explore the portfolios of investors who had a diverse mix of investments, as well as those who were heavily invested in the financial sector. By comparing the performance of these portfolios, we will gain insights into the role that diversification can play in reducing risk and preserving wealth during times of market turmoil.
Portfolio Diversification Before The Crisis
Overview of investment portfolios before the 2008 financial crisis
Before the 2008 financial crisis, many investment portfolios were heavily concentrated in the financial sector. This was due in part to the perception that financial stocks were safe, stable investments that offered high returns. In addition, many investors believed that the financial sector was less susceptible to economic downturns than other sectors.
As a result, investment portfolios were overly concentrated in financial stocks, with little diversification across other sectors or asset classes. This lack of diversification meant that portfolios were vulnerable to shocks in the financial sector, with any losses having a significant impact on overall portfolio performance.
In the years leading up to the 2008 financial crisis, many investors were riding high on the back of a bull market, with stocks reaching new highs and investment portfolios showing strong returns. However, this market success was built on a foundation of risky lending practices, and the sale of mortgage-backed securities, amongst other things.
Result of heavy reliance on financial sector investments
When the housing market started to collapse, it quickly became clear that the financial sector was in trouble, and that portfolios that were heavily invested in financial stocks were vulnerable to significant losses. The impact of the crisis on investment portfolios was far-reaching, with many investors seeing their portfolios decline in value and their wealth decline as a result.
The heavy reliance on financial sector investments before the 2008 financial crisis highlights the importance of diversification in investment portfolios. By spreading investments across a range of sectors and asset classes, portfolios can be protected from the impacts of any one sector experiencing a downturn. This is a key lesson from the 2008 financial crisis and one that continues to inform investment strategies today.
The 2008 Financial Crisis

Graph 1: This graph shows the performance of the stock market indices, such as the S&P 500. It demonstrates the sharp decline in the stock market in 2008 and the slow recovery in the following months.
The 2008 financial crisis was a major global event that profoundly impacted the financial sector and the broader economy. As earlier mentioned, the crisis was majorly caused by a combination of factors, such as risky lending practices, the sale of mortgage-backed securities, and a lack of regulation and oversight.
The crisis was triggered by a collapse in the housing market, as the value of mortgage-backed securities declined and many borrowers found themselves unable to make their mortgage payments. This led to a wave of foreclosures and a decline in the value of these securities, causing a chain reaction that spread throughout the financial sector.
A deeper dive into the impacts on the financial sector and investment portfolios
The financial sector was hit particularly hard, with many financial institutions facing bankruptcy or requiring government bailouts to remain solvent. In addition, the crisis led to a sharp decline in the stock market, with many investors experiencing significant losses in their portfolios. In the United States, the government provided financial assistance to institutions such as AIG, Fannie Mae, and Freddie Mac, among others.

In terms of investment portfolios, the crisis led to a sharp decline in the stock market, with the S&P 500 index declining by about 50% from its peak in October 2007 to its low in March 2009. Many investors experienced significant losses in their portfolios, with some losing their entire life savings.
The crisis also had an impact on the broader economy, as the contraction in credit availability contributed to a global recession that lasted for several years. According to the International Monetary Fund (IMF), global GDP declined by 0.5% in 2009, marking the first time that the global economy had contracted since World War II.
In addition, unemployment rose sharply as a result of the recession, with the unemployment rate in the United States peaking at 10.2% in October 2009. This had significant impacts on the lives of millions of people, as they struggled to find work and support their families during a difficult economic period.
These statistics highlight the significant impacts that the 2008 financial crisis had on the financial sector, investment portfolios, and the broader economy. They demonstrate the importance of effective regulation and diversification in reducing the risks associated with financial crises and preserving wealth in times of market turmoil.
As we see above, the impacts of the crisis were not limited to the financial sector and investment portfolios, as the broader economy was also affected. The crisis also led to a sharp contraction in credit availability, which in turn contributed to a global recession that lasted for 19 months.
Lessons learned from the crisis
The 2008 financial crisis was a major wake-up call for the financial sector and policymakers around the world. The crisis highlighted the importance of effective regulation and oversight and the dangers of a lack of diversification in investment portfolios.
In the aftermath of the crisis, regulators worldwide took steps to strengthen the financial sector and reduce the risk of future crises. This included the introduction of new rules and regulations aimed at reducing the risk of mortgage-backed securities and other financial products, as well as measures to increase transparency and accountability in the financial sector.
Here is the synopsis of the lessons learned from the crisis:
- The importance of diversification
Many investors before the crisis had heavily relied on investments in the financial sector, which was hit hard by the crisis. By diversifying investments across different sectors and asset classes, investors can reduce their exposure to sector-specific risks and improve their overall portfolio performance.
- The need for effective regulation
Inadequate regulation and supervision of the financial sector before the crisis contributed to the development of risky financial products and practices, which ultimately led to the crisis. By implementing effective regulation, governments can help prevent financial crises and protect the stability of the financial system.
- The dangers of excessive leverage
Banks and financial institutions before the crisis had used large amounts of debt to fund their operations, which left them vulnerable to losses when the crisis hit. By reducing leverage, financial institutions can reduce their risk of failure and improve their resilience in times of market turbulence.
- The importance of transparency
Before the crisis, many banks and financial institutions had used complex financial products and practices that were not well understood by investors and regulators. By improving transparency in the financial sector, regulators can better monitor risk and prevent the development of risky practices that could contribute to future financial crises.
These lessons highlight the importance of diversification, effective regulation, reduced leverage, and transparency in reducing the risks associated with financial crises and preserving wealth in times of market recessions. By incorporating these lessons into investment strategies, investors and financial institutions can help protect themselves from the impacts of future financial crises.
The Impact of Diversification on Portfolio Performance
Portfolios with a diverse mix of investments
Investors who had portfolios with a diverse mix of investments experienced a lesser impact during the 2008 financial crisis compared to those who had portfolios heavily invested in the financial sector. Portfolios with a mix of investments in different asset classes, such as stocks, bonds, and real estate, were less affected by the crisis as the losses in one asset class were offset by gains in others.
For example, during the 2008 financial crisis, many investors who held a mix of bonds and stocks were able to weather the storm as the bond component of their portfolio held up relatively well while stocks suffered significant losses. This shows the benefit of diversifying investments across different asset classes and sectors, as it reduces exposure to sector-specific risks and improves portfolio performance.
Here are some examples of real-world investors who had portfolios with a diverse mix of investments during the 2008 financial crisis:
Yale University Endowment

During the financial crisis, the Yale University Endowment had a well-diversified investment portfolio that included a mix of domestic and international stocks, bonds, real estate, private equity, and natural resources. This diversification helped to mitigate the impact of the crisis on the endowment’s performance and allowed it to weather the storm relatively well.
Bill Miller
The former Legg Mason fund manager is known for his investment strategy that emphasizes a diverse mix of investments. During the 2008 financial crisis, Miller’s portfolio included investments in a variety of sectors, including financials, technology, and healthcare. This diversification helped to reduce the impact of the crisis on his portfolio and allowed him to also weather the storm relatively well.
TIAA-CREF
The financial services organization, TIAA-CREF, had a diversified investment portfolio during the 2008 financial crisis that included a mix of domestic and international stocks, bonds, real estate, and other asset classes. This diversification also helped to mitigate the impact of the crisis on the company’s performance and allowed it to continue to provide investment services to its clients throughout the crisis.
Portfolios heavily invested in the financial sector
In contrast, investors who had portfolios heavily invested in the financial sector experienced significant losses during the 2008 financial crisis. This was due to the fact that the financial sector was one of the hardest hit during the crisis, as the global credit markets seized up and many financial institutions faced losses and failures.
For example, many investors who had portfolios heavily invested in financial sector stocks suffered significant losses as these stocks lost value during the crisis. This highlights the risks of investing heavily in a single sector, as sector-specific risks can have a significant impact on portfolio performance.
Here are some examples of real-world investors who had portfolios heavily invested in the financial sector during the 2008 financial crisis:
Bear Stearns
The investment bank was heavily invested in the mortgage and real estate sectors, which were among the hardest hit during the 2008 financial crisis. The company’s exposure to these sectors, combined with a lack of diversification in its portfolio, led to significant losses and ultimately resulted in its acquisition by JPMorgan Chase.
Lehman Brothers

The 2008 financial crisis also had a significant impact on Lehman Brothers, a large investment bank based in the United States. Lehman Brothers was one of the largest players in the subprime mortgage market and held a large portfolio of risky mortgage-backed securities. The company’s exposure to these sectors, combined with a lack of diversification in its portfolio, led to significant losses and ultimately resulted in its bankruptcy.
Freddie Mac and Fannie Mae
Fannie Mae and Freddie Mac, a government-sponsored enterprise (GSE) was also heavily invested in the mortgage sector, which was hit hard during the 2008 financial crisis. The GSE’s exposure to this sector, combined with a lack of diversification in their portfolios, led to significant losses and ultimately resulted in their government takeover.
These examples show that heavily investing in a single sector, particularly during a financial crisis, can lead to significant losses and can put the stability of an investment portfolio at risk. In contrast, portfolios with a diverse mix of investments can help to reduce the impact of market downturns and provide a more stable long-term performance.
Comparison of performance during the crisis
Studies have shown that portfolios with a diverse mix of investments outperformed those heavily invested in the financial sector during the 2008 financial crisis. According to a report by Morningstar, during the height of the crisis in 2008, portfolios with a mix of stocks and bonds outperformed portfolios heavily invested in the financial sector by several percentage points.
Here’s a comparison of the performance during the 2008 financial crisis between portfolios with a diverse mix of investments and portfolios heavily invested in the financial sector:

It is evident that portfolios with a diverse mix of investments that included stocks, bonds, and other assets, generally saw a decline in performance, but the losses were limited to around -15% to -20%. For example, the Vanguard 500 Index Fund, which tracks the performance of the S&P 500 Index, saw a decline of 18.3% from the end of 2007 to the end of 2008. The iShares MSCI EAFE ETF, which invests in developed market stocks outside the US, saw a decline of 26.2% over the same period. The T. Rowe Price Equity Income Fund, which invests in large-cap stocks with a focus on dividend income, saw a decline of 19.7% over the same period.
On the other hand, portfolios heavily invested in the financial sector saw much larger losses during the crisis. For instance, Lehman Brothers, one of the largest investment banks in the world, filed for bankruptcy in September 2008, leading to significant losses for investors who had invested in the company’s stocks and bonds. Bear Stearns, another major investment bank, was also impacted severely by the crisis and was eventually acquired by JPMorgan Chase at a fraction of its previous market value. The insurance giant AIG also faced significant losses, leading to its eventual bailout by the US government.
It is important to note that these figures are close generalizations and the performance of individual portfolios may vary.
However, this comparison provides clear evidence of the benefits of portfolio diversification and the importance of having a well-diversified mix of investments in times of market volatility and economic uncertainty.
Conclusion
This case study highlights the importance of having a well-diversified investment portfolio to help reduce the impact of market downturns and provide a more stable long-term performance.
The 2008 financial crisis demonstrated the importance of portfolio diversification. Prior to the crisis, many investment portfolios were heavily invested in the financial sector, which suffered significant losses during the crisis. In contrast, portfolios with a diverse mix of investments experienced less impact and had a more stable performance.
Recommendations for future investment strategies
Based on the findings of this case study, it is recommended that future investment strategies should place a strong emphasis on portfolio diversification. This includes investing in a mix of different asset classes, such as stocks, bonds, and real estate, as well as investing in a mix of different sectors and industries.
Here are some recommendations for future investment strategies that can be considered based on the findings of this case study:
- Diversification of investments: It is recommended to have a diverse mix of investments in the portfolio, including stocks, bonds, real estate, commodities, and other asset classes. This can help spread the risk and minimize the impact of any one sector in case of a market downturn.
- Avoid concentration in a single sector: Avoiding over-concentration in a single sector, such as the financial sector, can help mitigate the impact of any sector-specific crisis.
- Regular review and adjustment of the portfolio: Regularly reviewing and adjusting the portfolio can help ensure that the investments align with the investor’s goals and risk tolerance.
- Active management of the portfolio: Active management of the portfolio, including monitoring the market trends, and adjusting investments as needed, can help improve the overall performance of the portfolio.
- Consider alternative investment options: Investing in alternative investment options, such as hedge funds and private equity, can provide an additional layer of diversification and help improve the overall performance of the portfolio.
- Seek professional advice: Seeking the advice of a professional financial advisor can help investors make informed investment decisions and implement effective investment strategies.
Additionally, investors should consider implementing a strategic asset allocation plan that regularly rebalances their portfolio to maintain an optimal level of diversification. By following these recommendations, investors can help to reduce the impact of market downturns and improve their overall investment returns.
ADDITIONAL SOURCES
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Am happy to read this ope, my Question is this..how much can I withdra from your App to my bank account.
Thanks
Where is your office in Nigeria?
Do you have an office in Port Harcourt?
Do you have a desk with any bank in Nigeria
This is so true and real, Ponzi has led a generation of greedy people who are under the exposure of the cruel government to continue in the greed run, it looks so real, and has so much seduction and compulsion.
My question is how do I invite people to invest pls
Yeah, knowledge leads, getting quick rich is scam…….if I want to start to invest now, do I need to invest on three sides…..do the funds invest on the same things?
Good day,
Where is the question you promised at the end?
Hi Tosinmile, it’s the last sub-title:
Nothing is free – Will knowledge or greed lead?
Do you want to be a successful investor?
Fascinating read as usual. I’m truly grateful that I had an earlier exposure to Ponzi schemes and suffered minimal loss before learning from it. Ponzi schemes will always exist because ppl are inherently greedy and desperate to make money. I just hope I can educate my children to be money wise
How do we trust you too, because we don’t know your house, family, and you don’t have an office too. All we do with you is still on app (cowrywise). So what do we do sir, ma?
Hi Nuhu.?
We’re regulated by the SEC – https://cowrywise.com/blog/cowrywise-sec-license/
Our office is located at 5C, Rev. Ogunbiyi Street, Ikeja GRA.
It is false to state that we do not have an office.
Ope i have read this and I totally agree. Don’t worry I wont put money in Ponzi, when I can keep it with you. Ope please no more emails for this week. Thank you my love.
Lmao
Thank you for this
An intelligent and informative piece, however, where is the question?
When can I be able to withdraw from this site please
So my question is what’s the minimum amount u can invest ?
#200
I appreciate your effort, reaching out to people like me, Thank you. It really a privilege I most say. More updates please.
Ope, why are you guys not into stocks? Your only mode of investment is mutual funds and treasury bills.
What is the minimum amount to start with,can I withdraw Money at any time and what is the parentage of the profit.
Hello Maryam, trust you are doing well. The minimum amount you can invest is N100 to N1,000,000 depending on you. You can withdraw your money depending on the type of savings or investment plan you choose. When you are about to save all this option of how long your savings will be comes up and you decidecwhis is best for you. I hope this was helpful. Annual returns is 8.8%
Thanks ?
The write up was very helpful for me and the following questions, and response that followed. Thank you Ope for constantly updating us.
How can I withdraw from my emergency plan without maturity stage?
I can’t just stop following any article from you Ope, because you and Cowrywise has opened my eyes positively, great one, kudos.
I’m still not getting this,I as a person I’m not investing all I want to do is to save and anytime I tried doing that it doesn’t work out it kept saying your bag is secured while I won’t still be debited didn’t you think there is
anything going on with my account
This is educational and inspiring. You’ll be surprised some people will read this piece and still fall for sh*t when it occurs. Nigerians no deh hear the word. All of the people I warned during the time of Ponzi still invested when Loom surfaced. In the end, they were all doomed. A word is indeed enough for the wise.
That is an interesting and educating story from you there…. All those things at the starting point they look real but at the end you will see it’s fake coming to your side are we in the surfer hand or is it going to do otherwise
Thank u every much
Glad to read dis
Hi new something important
Yeah, knowledge leads, getting quick rich is scam…….if I want to start to invest now, do I need to invest on three sides…..do the funds invest on the same things?
Hhmm ope this is really great I love it I most commend you you are doing a great job I have fall a victim of some apps even the WhatsApp group also thank God cowrywise have open my eyes now because I’m investing with them and my profit is coming in everyday thanks Ope more update please
Wow I really love your write up, I give u five star ?????
Interesting and eyes open especially to greedy people who are too addicted to get rich quickly.
Pls Ope, I have a very serious matter and I’m very sad about it, with my account that your company is toying with by flagging me repeatedly.
What’s the problem I don’t know, I message, you did not reply.
Upon many people, I’m introducing to your platform and a lot of canvasses I do because many are saying to me that Cowrywise is a scam and I’m trying to condemn it
But, what I’m seeing from your company to me is scaring me seriously. The most painful aspect is that just immediately I link my card to start saving the next sad experience after my activation till now is that I’m on able to log into my account again after my card details have been collected and my account is debited..ah! Now you log me out of the app and I can’t log in any longer till now so so sad and this is very alarming.
Even one of my close related that I refer, she also submit all her card details and start saving, the same thing, she was logged out and she was even saying sebi I said Cowrywise is legit. In fact, I’m short of words, I just try to excuse myself because I’m disappointed with that development after she connects her card, that’s too bad.
In fact, I force her to do it, she didn’t want to use her card but I told her no problem.
But now, you create a problem
Pls help me rectify this oo
It’s very sad and I can’t log in to my account again…o sad gan
How can someone start investing with?
Into what can we invest?
ayindeyahaya2233@gmail.com
Wow am really appreciate with this enlighten.
Thanks Ope and Cowrywise.
I learnt my lessons about Ponzi schemes as far back as 2016 after MMM served me my first breakfast with my school fees. But what about these platforms that talk about reading news and get paid, something like that. They are hilarious though, but what do you think of them.
Thank you Ope, you really touched exactly were ‘am going, scams here and there, ever I haven’t been a victim, ’cause ‘am contempted with any little I have, a friend mentioned cowrywise when he was troubled by Lastma, and came to me for assistance, we started by talking of investment, then he said of your scheme a,and show me some proof, meaning it was not pay50k nd gets 100k of a type on social media, we discuss to the extent of showing me his transaction, then I was convinced, he sent the application to me on my WhatsApp, I then further, is a such of Relief, ’cause the amount I put in is an average of what I spent on enjoying myself daily.
How it is work,
This is d reason why I don’t want to invest my money to this platform, because am also a victim to mmm.
Good afternoon Ope, how do you guys generate the percentage you add to our money, like what do you guys actually do for you to just dash us 7.5% for just keeping our cash ?
Please I’ll appreciate an answer.
Good afternoon Ope,
I’ll say knowledge leads, as getting rich quickly without stress or risk is obviously a scam.
Please, how can I create a one-month fixed investment? The least I can find is three months.
Wow, this is really educative, thanks for the tip.
Hello Ope, thanks for always looking out.
This ponzi scheme mindset sticks very easily(putting money in something and expecting returns at the speed of light). If I want to change it I’d need to understand investment from basics.
Seeing as you have some knowledge concerning investment, What Do You Suggest I Do?
Thanks for the info.
Thanks for this ope. I enjoyed it. And it was very informative too. Learnt a few things. Thanks again.
Thanks dear Ope.
Making money is not an easy thing, let’s be careful scammers are everywhere.
Thanks miss or Mrs ope….you are right with it all..
Although making money is not been easy is all about risk taken, and as well one need to be aware of scammers
Accurately insightful…
I love reading this Ope. My friends has being victims to ponzi scheme,
i would have, if I didn’t have so much fear on investment and it risk.
Am happy I did investing with your company.
I didn’t invest much but, as I get to understand how investment works, better. I will be an investor down to my last.
What a write up from OPE,
This is good and my doubt has been cleared because is like you read my mind regarding investing
This is nothing but the total truth.⚡?
It’s high time Nigerians awake out of sleep regarding investment and Ponzi schemes.
Cowrywise ride on with the good works ???
Nice piece Ope!
I usually find your write-ups very explanatory.
Thank you.
Good read, but where is the question you promised I will answer. This is new year Ope!!
I sincerely appreciate this post. My eyes have been opened ? like literally.
Thank you Cowrywise.
Oh that’s good, very good coz this is the same thing trying to happen to me right away.. there’s this guy trying to introduce me into cryptocurrency online business buying and selling stuff..the question is should I continue receiving from him?
This is so accurate ?
What is the minimum amount you can invest
Hi Eniola.
There’s no minimum amount you can begin investing with.
Start from the amount you’re comfortable with and grow from there.
Need more info about the investments currently available on Cowrywise? Please, check here – https://cowrywise.com/mutual-funds
Hi Ope good day, please I would like to know. How do you come up with great contents like this? Please teach me the secrets.
please what does fraudulent referral mean??
I want to know and be enlightened
Because most of my friends and myself was not paid our referral bonus because we were accused of making fraudulent referrals which we don’t understand and hence we were permanently banned from using Cowrywise after we have saved and spend much effort and time to refer people.
How can one get his referer bonus, have refered people but wasn’t paid jan31 as said by cowry wise
Thank you cowrywise acording to the question…… Knowledge shall lead why greedy shall serve under the sand knowledge stand on
Have they given u profit from ur investment