How To Invest In Real Estate

4 Mins read
How To Invest In Real Estate

Investing in real estate can be a great way to build long-term wealth and financial security. You have the potential to make significant returns, while also getting a measure of safety and stability. Investing in real estate is not as complicated as many people think. With some research and education, you can learn how to invest in real estate and make smart decisions that can help you achieve your financial goals.

In this article, we take a look at how to get started investing in real estate, the types of investments available, and strategies you can use to maximize your returns.


Types of Real Estate Investments

1. Residential properties

These are homes, duplexes, and apartment buildings. Investing in residential properties is a great way to generate passive income through rental income and long-term appreciation.

2. Commercial properties

Commercial properties are buildings or land used for business. This includes office buildings, retail centres, warehouses, etc. Commercial real estate properties are often more stable than residential, but they can also be more expensive.

3. Industrial properties

Industrial properties are buildings or land used for manufacturing, distribution, or storage. This includes factories, warehouses, and distribution centres.

4. REITs (Real Estate Investment Trusts)

REITs are companies that own and operate income-producing real estate. They allow investors to invest in a diversified portfolio of properties without the need to purchase and manage the properties themselves. REITs can be a great way to gain exposure to real estate without the time and effort of managing properties.

Strategies for Investing in Real Estate

Depending on your financial goals and needs, here are strategies you can use when investing in real estate.

Buy-and-hold strategy

This is perhaps the most common real estate investment strategy. With a buy-and-hold strategy, investors purchase real estate properties and hold them long-term, generally with the goal of cashing out on the rental income. While this strategy is less active than others, it requires significant due diligence to find the best investment properties.

Buy-and-hold with a renovation

A variation on the buy-and-hold strategy, a buy-and-hold with a renovation strategy is used to purchase a property and renovate it with the goal of reselling it for a profit. This strategy requires more work as it involves the renovation process and ensuring the house is ready for sale.


A buy-and-rent strategy involves purchasing a property and renting it out. This real estate investment strategy is also great for those who want to earn a steady income from real estate.


A lease-option real estate investment strategy involves purchasing a property and then leasing it back to the owner with an option to buy the property at a future date. A lease is simply an agreement where one party (the owner) transfers property to another party for a specified period of time. 

Renting out property management companies

Here, investors purchase a property and then rent it out to a property management company that will manage the property and find tenants. This strategy is great for those who want to earn a steady income from real estate, but don’t want to deal with the added responsibilities and potential maintenance issues that come with being a landlord.

Advantages and Disadvantages of Investing in Real Estate

1Potential for long-term appreciationRisk of vacancy
2Tax benefitsRisk of default
3DiversificationHigh costs
4Potential for passive incomeMarket fluctuations
5Tangible assetTime-consuming

Advantages of Investing in Real Estate

  1. Potential for long-term appreciation: Real estate values can increase over time, providing the potential for substantial returns on investment.
  2. Tax benefits: Real estate investors can take advantage of a number of tax benefits, such as deductions for mortgage interest.
  3. Diversification: Investing in real estate can help diversify an investment portfolio, potentially minimizing risk and maximizing returns.
  4. Passive income: Renting out a property can provide a steady stream of passive income.
  5. Tangible asset: Real estate is a tangible asset, which can provide a sense of security compared to more speculative investments.

Disadvantages of Investing in Real Estate

  1. Risk of vacancy: If a property is vacant, it can be difficult to generate rental income, which can be a significant financial burden.
  2. Risk of default: If a tenant defaults on rent, it can be difficult to evict them and still recover lost income.
  3. High costs: Investing generally requires a significant amount of upfront capital which can make it difficult for some to break into the real estate investing world. 
  4. Risk of market fluctuations: Real estate values can fluctuate with the market, which can lead to substantial losses during downturns.
  5. Time-consuming: Being a landlord and managing properties can be time-consuming.

How to Get Started Investing in Real Estate

Whether you decide to invest in residential, commercial or REITs, you’ll need some cash to get started investing in real estate. The amount you need now varies based on the type of investment you choose and the scale at which you want to invest.

Generally, you’ll want to have enough cash to cover the down payment, closing costs, and other expenses that come with purchasing a property. 

Depending on the type of investment, you may also want to consider working with an experienced real estate agent to help you navigate the process and find the best investment properties.

How can I invest in real estate with little money?

Investing in real estate with little money is difficult but not impossible. One option is to invest in a REIT (Real Estate Investment Trust), which allows you to invest in a diversified portfolio of properties without the need to purchase and manage the properties yourself.

What is the 70% rule in real estate investing?

The 70% rule states that an investor should not pay more than 70% of the property’s after repair value (ARV) minus the cost of repairs. This calculation to ensure that the property will generate enough rental income to cover expenses and still provide a positive cash flow.

What is the fastest way to make money in real estate?

There is no one “fastest” way to make money in real estate, as it depends on market conditions, your financial resources, and goals. However, some strategies that can potentially yield a quick return on investment include house flipping, or buying a property under market value and reselling it quickly.

Bottom Line

Real estate investing can be a great way to increase your net worth and generate passive income. With the right strategy, you can make money from real estate without having to put in a lot of time and effort. By researching the market, evaluating potential properties, and understanding the numbers, investors can make informed decisions and choose the investment strategy that best aligns with their goals and risk tolerance.


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