In May 2021, we recruited our first cohort of campus ambassadors. They were about 600 in total. Three months after, we recruited two of these ambassadors to intern at Cowrywise. Here is the story of our ambassador internship program so far.
A Short Story..
On the 10th of August, 2021, Cowrywise welcomed its first student interns to the office in Lagos. The interns, Oluchukwu Chiadika and Maryann Onuoha were leading the Cowrywise communities in their schools [Obafemi Awolowo University and Imo State University] and were now coming in to intern with us for four weeks.
Oluchukwu, a then 400-level student of Food and Science Technology was just breaking into growth marketing and started her internship with the Cowrywise growth team. Maryann, a final-year student of History and International Relations was a budding content marketer and wanted to develop her skills with the content writing team at Cowrywise. They both resumed with beginner’s knowledge. Twenty months down the line, Oluchukwu is the Community Lead at Pillow while Maryann is a Content Marketing Manager at Mara.
This is why we’ve created the ambassadors’ internship program; to equip our campus ambassadors with financial knowledge, tech skills and corporate experience as they start off their professional careers. The story of Oluchukwu and Maryann, our first set of interns, is just one of many. Here’s the journey so far.
A little bit about the ambassadors’ program
In this article, I explained how it’s easy to tell people to save and invest. However, most people don’t take action if they don’t know why they should. Nudging people to make wise financial decisions from a place of knowledge is the best way to go. This is what our ambassadors’ community is about. We are educating Nigerian students about money to ensure that they make better financial decisions. In addition to this, we also create opportunities for our ambassadors to learn tech skills and aim for global opportunities.
Over the years, we have scaled our activities to more than just personal finance. We now have virtual career development sessions, webinars and physical hangouts for our ambassadors every month. The goal has remained the same: to build a unique generation of Nigerian students who will carry the torch of personal finance and wealth building to every corner of the nation, all thanks to Cowrywise.
Our Internship Program
In addition to the multiple online training sessions, we also offer two ambassadors internship positions at Cowrywise every other month. We started this in August 2021 and months down the line, we have had 16 campus ambassadors intern with us at Cowrywise.
The first cohort
Oluchukwu Chiadika – Marketing Intern [now, Community Lead, Pillow]
Oluchukwu Chiadika joined us in August, 2021. As at then, she was a 400-level student at OAU studying Food Nutrition. She was just transitioning into Tech, specifically growth marketing. To fully understand the context of Oluchukwu’s internship at Cowrywise, it’s essential that we hear from her.
Over a year after her internship, I reached out to Oluchukwu to know how the ambassador internship has helped her marketing career so far. Her response? Here:
About her career growth, she said:
Oluchukwu’s story is a reminder of the power of hard work, determination, and the opportunities that technology can provide. At Cowrywise, we understand the importance of investing in the growth and development of our ambassadors to equip them with the necessary skills and knowledge needed to excel in the digital world. We continue taking on new ambassadors while also looking for the best way to ensure that they gain tech skills and are ready for the corporate world.
Maryann Onuoha – Content Writing Intern. [now Content Marketing Manager, Mara; 2022 Women in Tech Global Award Nominee]
While Oluchukwu interned as a marketer, her fellow ambassador Maryann also interned as a content writer. More than a year after, she has this to say:
On life after her internship:
Esther Olowoloba and Emmanuella Osas
Oluchukwu and Maryann set the pace for our internship program. They did great and every intern that followed knew there was a standard to uphold. The next cohort featured Esther Olowoloba and Emmanuella Osas. Esther worked with the growth team to churn out creative written content while Emmanuella focused on video content. During her time here, Emmanuella took over our Instagram page, creating reels steadily. One of those reels got over a hundred thousand views, making it our best-performing reel so far.
In her article about her internship experience, Esther mentioned that she learnt team spirit at Cowrywise. She wrote:
Hannah Olaniyi and Omotayo Olasoji
These two were the third cohort of interns at Cowrywise. Omotayo basically picked up from where Emmanuella left. Given her prior experience in video content creation, especially on YouTube, Omotayo came up with various ideas on how to optimise our YouTube for growth. During this period, we were still trying to get the hang of video marketing at Cowrywise and her presence was very helpful in achieving this.
Hannah Olaniyi was the first design intern we would have. Back then in 2021, we were skeptical about bringing in a design intern. There were two major reasons for this. The first: Cowrywise is a design-driven company. This means every single asset that comes out of the Cowrywise design team has to be excellent. We understand that most of our ambassador interns are still new in their tech careers and they apply for internships to learn. Hence, we don’t put unrealistic standards on them. The second reason: technical roles such as design require a lot of hand-holding. We had to ensure that we had the necessary team setup to take on an intern. Thankfully, our then-growth marketing manager, Nonso Okolo was a creative designer. His presence, together with Feyi Sonubi’s was instrumental in giving Hannah, our first design intern an impeccable experience. After her, we’ve had two more design interns.
Hannah’s time at Cowrywise was remarkable. After her internship, she went ahead to lead the Cowrywise Ambassadors design team (which has produced two more interns). While still a student at Unilag, she currently works as a creative designer for a startup in Lagos, a testament to the effectiveness of the ambassadors’ internship and to her dedication to excellence.
Olaoluwa Adesakin and Eniibukunoluwa Oyesanya
The fourth cohort: Olaoluwa, a student of the University of Ilorin came in as a design intern and Eniibukunoluwa, an Obafemi Awolowo University student, came in as a video marketing intern.
Before interning at Cowrywise, Eniibukunoluwa created videos for her beauty brand and shared on her Instagram page. Coming to Cowrywise, she wanted to repurpose her video creation and editing skills for Cowrywise and see if she could transition into video marketing. One major thing we are particular about with the Cowrywise ambassador internships is that the interns who come around find clarity after their one month at Cowrywise. This could mean figuring out that they liked their time at Cowrywise and want to continue that career path; or that they have experienced what it means to work in a corporate world now and would not be interested in that. While `Eniibukunoluwa’s path was of the latter, her contribution to the Cowrywise video content remains precious to us.
Before Olaoluwa, we noticed that we did not have a lot of male interns. We later discovered after taking a poll in our ambassadors’ community that most of our male ambassadors were applying to the Engineering team, an internship track that was not yet open then. Olaoluwa was our first male intern.
In this article where he talked about his internship experience, Olaoluwa wrote:
Olaoluwa is now a Brand Communicator at Naijaways.
Morenikeji Odebiyi and Tolulope Oyejinmi
Tolulope joined the Cowryiwse support team as an intern in September 2022. Before then, we had never had a support team ambassador intern. However, we saw the need to create room for this given the rising interest in tech support as a career. In our ambassadors’ community, we have a small group of students training to be product specialists who saw the need to intern with the Cowrywise support team. One such person was Tolulope, a Law student of the University of Ibadan.
About her internship, Tolulope wrote:
Morenikeji joined the growth team to work as an SEO content writer. About her internship, she wrote:
Timileyin Odediran and Simisola Jentry
These were the last set of interns we had in 2022. Timileyin joined us as a growth marketing intern. During his time here, he worked with our SEO specialist, churning out amazing SEO articles. He also worked with the Cowrywise Ambassadors community leading the community efforts and facilitating community initiatives. After one month, he was initially retained for an extra month during which Timileyin focused on marketing strategy, awareness, acquisition, and retention campaigns whilst developing himself as a marketing generalist. More interestingly, many months after, Timileyin now works with the Growth Marketing team at Cowrywise.
Simisola Jentry came in as our first-ever data intern. As the first data intern ever, we had to create a new template for her and thankfully, our data team was up to the task. About her internship, Simisola wrote:
Nmabuobi Oba and Favour Onojodofia
Nmabuobi joined us as a motion design intern. This was the first time we were taking on a motion design intern. Nmabuobi came in for a one-month internship but she and her colleague Favour did so good we retained them for an extra month.
She wrote this about her internship at Cowrywise,
Favour interned with the growth team as an SEO content writer. During her two months here, she wrote a total of thirty-two articles on the Cowrywise blog. For someone whose first experience with SEO was during this internship, this is commendable.
In her article on the internship, Favour wrote:
14 interns, one word: growth
All these stories have only one thing in common: growth. At Cowrywise, we are confident that every single ambassador that has interned here has learnt something to help them with their career. We may not see it yet but we know in the months and years to come, it will be obvious. We are committed to their growth. We are constantly reworking our internship program to allow our male ambassadors who are mostly interested in engineering roles to also benefit.
Our commitment to wealth building is closely tied to empowering Nigerian students with career advancement opportunities. We do this because we know it is easier to build wealth when you’re financially stable and a good career can give you financial stability. This is why we equip our ambassadors with the necessary [tech] skills to start their careers.
Currently, we have about 3000 ambassadors across the nation. If you’re a university student and these stories have inspired you, apply to be an ambassador here.
Cheers to many more years of growth! 🎉
Not a student but still inspired? Why not drop a comment and share this post?