At Work

365 Days at Cowrywise as SEO Specialist

4 Mins read

As I reflect on my one-year anniversary as an SEO Specialist at Cowrywise, I can hardly believe how quickly time has flown by. 

When I joined the company last year (5th May 2022), I was excited to be part of a team that was passionate about helping people learn financial education and build wealth through sound digital marketing strategies. 

Today, after a year of hard and smart work, I’m proud to say that Cowrywise has become more than just a workplace for me – it’s a coterie of like-minded folks who are committed to excellence and innovation in everything they do.

Over the past year, I’ve had the opportunity to work on some exciting SEO campaigns, learn from some of the best minds in the industry, and build strong relationships with my colleagues. 

I have faced challenges but I have also emerged stronger and more confident in my abilities. As I look ahead to the future, I’m eager to continue growing and contributing to Cowrywise’s success, and I’m excited to see what this new year brings.

Follow some of my experiences and results from my first year as an SEO Specialist at Cowrywise.

felix slack bio
My Slack Bio.


At Cowrywise, our company culture is one of collaboration, innovation, and continuous improvement. 

From day one, I was impressed by the emphasis placed on open and honest communication and the value placed on diverse perspectives. 

The company’s leadership team actively solicits feedback and ideas from employees, and there is a strong sense of teamwork and support across all teams. 

Cowrywise also prioritizes employee development, providing opportunities for professional growth and recognizing employee achievements. 

There is also a focus on work-life balance and ensuring that employees have the support they need to maintain a healthy and fulfilling personal life. 

Key Achievements

First of all, I woke up to this on Slack today. 😁

One of the most significant key achievements was leading a successful SEO campaign that resulted in 85% increase in organic traffic and 364% increase in organic impressions to the Cowrywise website. 

Cowrywise One-year Organic Traffic and Impressions Growth
Cowrywise One-year Organic Traffic and Impressions Growth

I also conducted a comprehensive site audit that identified and fixed technical SEO issues; Increased average CTR for 89 transactional keywords from 3.6% to 7.6% in 6 months; Increased the average CTR for branded keywords from 36.8% to 46% in 6 months; Ranked and made Featured snippets within 8 hours of publishing; Fixed content cannibalization and ranked content in position #1 on page 1 of SERPs; Increased traffic from 422 to 3,266 within a month of updating a particular piece of content.

made Featured snippets within 8 hours of publishing
Ranked No 1. and made Featured snippets within 8 hours of publishing

Additionally, I collaborated with the content team to optimize existing pages and develop new content that resonated with our target audience, resulting in a 471% increase in organic keyword growth. 

organic keywords growth

These are but a few of the achievements that not only helped to grow Cowrywise’s website traffic but also contributed to our bottom line by driving more signups and conversions.


At Cowrywise, collaboration is key to success, and as an SEO Specialist, I’ve had the opportunity to work closely with other teams to achieve our growth goals. 

Cowrywise Growth Team
Cowrywise Growth Team (not all)

One of my most rewarding collaborations was with my team itself, the Growth team 😉, where I worked to develop a comprehensive content strategy that aligned with our SEO goals. Through collaboration, we were able to identify gaps in our content and create targeted content that addressed the needs and pain points of our target audience. 

I also collaborated with the development team – Shoutout to Feyi!! 😁 – to implement technical SEO best practices, such as optimizing page speed and site architecture, which resulted in improved website performance and better search engine rankings. 

These collaborations not only helped to improve our SEO efforts but also strengthened our relationships as one Cowrywise team and made us more effective in achieving our shared goals.

Skill Development

Working at Cowrywise has given me many opportunities to develop my skills and stay up-to-date with the latest trends and best practices in the industry. 

felix tech seo pro certificate

One of the ways I’ve been able to achieve this is through Cowrywise’s Education Assistance Employee benefits. Last November, I was able to enrol for this Technical SEO course to help me bridge my knowledge gap in Technical SEO. 

I’ve also completed 4 LinkedIn courses that deepened my understanding of HTML, CSS and key SEO concepts and techniques. 

In addition to these opportunities, I’ve been able to put my learning into practice through thorough hands-on experience, such as conducting SEO testing, site audits and implementing technical SEO improvements. 

Overall, I’m proud of how my skills have developed over the past year, and I’m eager to continue learning and growing.


Working as an SEO Specialist at Cowrywise has been an incredibly rewarding experience, but it hasn’t been without its challenges. 

One of the biggest hitches was managing expectations. SEO is a long-term strategy, and it can take time to see the fruits of our labour

I had to work closely with my CEO, Razaq and my Team Lead, Grillo to set realistic expectations and help them understand the value of a sustained SEO effort. 

Also, I had to adapt to changes in search engine algorithms and stay up-to-date with the latest best practices in the industry. Just last year alone, Google released 10 search algorithms updates including two core updates and three product reviews updates.

This meant constantly learning and refining my skills to ensure that our SEO strategies remain relevant, effective and sustainable. 

Finally, there were site architecture and other technical challenges such as resolving website errors or issues that somewhat impacted crawlability and indexing.

Despite these challenges, I was able to find solutions that helped us achieve our goals. Because that’s what I do.

I find solutions. 💪🏿 😁

Future Plans

Looking ahead, I plan to build on my successes and improve my SEO efforts. This includes exploring new keyword research and conducting regular audits and updates to ensure our website is continually optimized for both users and search engines. I also plan to expand my content strategy and explore new opportunities to reach our target audience.

With our collective expertise in the Growth team, I am confident in our ability to continue driving growth and success for Cowrywise.


Reflecting on my one-year experience as an SEO Specialist at Cowrywise, I’m grateful for the opportunities I’ve had to collaborate with talented colleagues, develop my skills, and contribute to the company’s growth. Although there were challenges along the way, the support of my team and the company’s commitment to continuous improvement made it all worthwhile. 

As Cowrywise continues to grow, I’m excited to be part of a team that is dedicated to delivering exceptional experiences for our customers and helping them build wealth. I look forward to the future and the many more awesomeness that we will accomplish together.

Thanks for sticking with me till this point.

Explore my articles on Cowrywise.

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From Motion Designer to Media Manager: 2 Years of Growth at Cowrywise


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