The rise and fall of the CryptoQueen
“Decide what you stand for. And then stand for it all the time.” – How will you measure your life
In 2014, a woman called Ruja Ignatova started a cryptocurrency company. This company, OneCoin, promised to make investors wealthier than they could have ever imagined. It was set to “beat” bitcoin as the most profitable cryptocurrency. OneCoin pushed a “go big or go home” type of marketing that persuaded people to invest way more than they intended.
What investors failed to realize was that OneCoin was a sham. It was really just a Ponzi scheme without even a blockchain to manage or record transactions.
The company generated about $4 billion during its first two years. In 2017, Ruja Ignatova disappeared and in the year 2022, she is still on the FBI’s Most Wanted list.
Crime is learnt like every skill
Imagine enjoying a glamorous life and then now having to live an underground life where you can never walk freely again.
If you speak to Ruja’s mum or childhood friends, they will likely tell you a different story. One that maybe speaks of her kindness as a child or how sweet she was as a teenager. Here’s the thing, no one starts out their life as a criminal. it is a skill that is groomed over time.
Now to the matter at hand
In the book “How will you measure your life”, now late Harvard Professor and Business Consultant, Clayton Christensen talks about how some of his classmates from university ended up being involved in multi-million dollar corporate scams. These scams landed them in jail even though they already had very promising and successful careers.
The problem was that they never knew how much was enough money for them. They had not determined what personal contentment looked like for them.
It is easy to look at other people’s stories and think it can never be you, but how do you know when enough is enough? Do you have boundaries that you have determined to never cross?

How do people get to this point?
Contentment – a state of happiness and satisfaction.
People don’t talk about contentment as a financial principle enough. In a Microwave world where many people want to “blow” quickly, it is important to set a contentment standard for yourself.
One of the ways to do this is to not get involved in certain things in the first place. You know how they say “don’t start what you can’t finish”. Well, don’t get into anything you can’t keep up with in the long run.
Here’s an example: if you begin falsifying your company’s financial books, you can go on for a while without anyone noticing but you will soon have to top up your stealing with lying. It will then eventually lead to a cycle of evil that can cost you everything.
A few years ago, I worked in a foundation that provided rehabilitation to victims of drug abuse. One of the things I quickly learned was that the greatest antidote to drug addiction was to never try it out in the first place. After that first trial, it becomes incredibly hard to stop.
“It’s easy to hold to your principles 100 percent of the time than it is to hold on to them 98 percent of the time.” – How will you measure your life
As mentioned earlier, Clayton Christensen in his book shared that his former classmates who were jailed for huge corporate frauds were already doing pretty well in their careers.
The CryptoQueen also would have had a few opportunities to realize that things were getting out of control. She could have stopped at a much earlier stage when OneCoin was still in its infancy, but greed asks for more and more and more until it takes everything from you.
How does this affect you?
It is becoming increasingly difficult to have a general moral compass that everyone adheres to because most people now live their truth. This in itself is not bad, as long as you remember that your truth should not impoverish another.
In this article about lifestyles, Morgan Housel shares an interesting story that can help you create a contentment benchmark.
“Last year I had dinner with a financial advisor who has a client that gets angry when hearing about portfolio returns or benchmarks. None of that matters to the client; all he cares about is whether he has enough money to keep travelling with his wife. That’s his sole benchmark.”
The investor mentioned above has set his contentment benchmark as being able to afford frequent vacations with his wife. He knows how much is enough money for him and this is likely to keep him from doing dubious things.
You should also think about and decide on your contentment benchmark.
It will come in handy when it’s time to make career and financial decisions that can either lead to freedom and happiness or can lead to being on the FBI’s most-wanted list.
Can you still be content and wealthy?
We are in the business of helping you build wealth at Cowrywise and we believe it is very possible to be wealthy and content. Contentment and a healthy ambition can be complementary. However, in your strive for ambition, ensure you only stick to legitimate ways of building wealth.
To build wealth with contentment:
- Set and work towards realistic financial goals.
- Keep a circle of friends you can be accountable to and who will truthfully tell you if you begin anything shady.
- Limit comparison. I know this is hard and seeing everyone share good news and perfect pictures on social media can contribute to it. However, learn how to celebrate people while also working on your goals.
- Learn how to use your money to buy happiness. Interestingly, you don’t need all the money in the world to do this, you already have enough money to start. It involves enjoying the little things of life and filling your life with activities that spur happiness.
In conclusion
A lot of people hear about people who get into really messy crimes and think it could never be them, but every human being is capable of many things when given a chance.
CryptoQueen, if found, is likely to face about 90 years in prison, some of Clayton’s classmates are already serving jail time, and it is predicted that Hushpuppi will face about 20 years of jail time in a US prison. What’s sad is that these people could have ended in very different circumstances if they built contentment into their lives and finances.
So, now that you’re here and have the chance, you can begin building a wealthy life filled with contentment on Cowrywise.
ALSO READ
How To Balance Making Money and Living Happy
The Psychology of Greed: Why People Pursue Money at Any Cost

I’ll like to know if funds in a money market or saving plan can be moved into the emergency fund. Please clarify.
Hello Adebanjo,
You can always move the money from your money market fund anytime. All you need to do is to sell the units you are holding, the proceeds will be credited to your Stash. From your Stash, you can move it to Emergency Fund.
For your savings plan, you can only move money from here after the plan matures.
Hello are you there please
I’m here ??
Hi i dont have understand why i didnt see the withdrawal part on my app.. iphone
Why is there extra charges on emergency funds?I’m saving #500 weekly to meet a target of 50k but I’m been debited #507.50…and #500 will reflect on my cowry wise..pls where does the remaining money going and why can’t u make it zero charges just like savings plan to help us
Hello Osungunna, the extra charge is for payment processing fee. We could not make it zero because you can make withdrawals from the fund anytime. For regular savings, there is a minimum lock-in period. Hence, no charges. So, you can choose which of the 2 options works for you best.
Welcome back. Ọpẹ is back
Ope please I need your help here
Mine has not reflected
Please my plan is completely paid up now but I need money ? for emergency purpose please… can you help me cancel my plan I have no where to get money ?.
Hello Alexander, regular saving plans can not have the funds accessed until the maturity date that you set. However, if the funds are in an emergency plan, then you can access them at any time.
Hello, Good morning ope. I’ve been unable to top up to my emergency funds since last week and I’ve also been unable to switch off my automated status on my regular savings. Kindly treat as urgent.
I just signed up today. I wanted to ask if the regular savings is automatically deducted from the payment card or I have to remember to login daily/weekly/monthly to deposit the savings amount. Also, Does the “Next Saving Date” refers to the nest time one can start another savings plan or when the next daily/weekly/monthly savings will be made into my savings portfolio?
Hello Akintayo, you can set up your plan to automatically debit the amount from your bank account. The next saving date refers to the next date that your bank account will be debited with the amount you set to be debited.
I joined today and I want to start investing…. Is it true DAT I will av 10% of my savings everyday??
Really nice feature, well done to the team.
Thank you!
Starting emergency funds when I already locked up my funds for 5 years, to be matured in 2024.
I almost cried when I realised I could not access until 2024.
Starting an emergency plan was a smart move. Kudos! And on the plus side, I’m so excited for how much you would have accumulated in your saving plan by 2024 ???? Major boss moves ?
Mehn hv been broke badly but me see my fund lock giving me small joy?
Please I haven’t been debited automatically in the last three days from my bank account and I have money in there. I tried topping it up as usual still the same thing. I’m a bit worried to what could be happening.
Please how can I remove my money from
The emergency plan. I actually need the money urgently to top up my rent
Hi Priscilla, you can make withdrawals from your emergency fund anytime an emergency happens.
To withdraw, navigate to your plans.
Click your Emergency Fund.
Click the three dots by the top right corner.
Click Withdraw.
Please what are the available options for Halal savings? Is the emergency fund applicable for halal savings too?
I want to ask one question,what of if someone is trying to refund is account and the network is bad,do you have any account details which we can pay into
I’m sorry I’m not sure I understand your question.
Hello,I remember registering for cowrywise last year but it has really been a while that I created a plan and my account that was link have not been funded for a while now.until yesterday I left some money in the account and 3500 was deducted on the term emergency plan.why and how can I access this money?
Hi Raymond, yes you can withdraw from your emergency plan.
To withdraw, navigate to your plans.
Click your Emergency Fund.
Click the three dots by the top right corner.
Click Withdraw.
I cannot see the money paid into the emergency fund after been Debited
Hi Moh, please let me know if you still have this challenge and I’d be happy to help.
That exactly what I thought
I am experiencing the same issue. Admin pls attend to this.
For some days now, you guys have refused to debit my account automatically into my lime plan.. should I be worried?
Not at all, Samuel. Please send me a mail at support@cowrywise.com and I’d be happy to rectify this for you.
I am saving 5000 for my emergency funds but you deducted 5075, and the total money is not showing in my emergency funds. Please why is it not showing? I really don’t want to lose money for charges.
I’m trying to withdraw money from my emergency plan but I discovered it went to the stash.
Trying to send the money from stash to my GTB account had been unsuccessful for the past 15 hours and I urgently need money.
I made a withdrawal from my emergency funds yesterday and was debited on my account immediately, I’m yet to see it in my bank account. Pls help
Hello I referred someone and all authentications where made but didn’t receive my Bonus
Hello Ope, a nice idea from the team.
My question is do I the monthly interest stated there on my monthly savings as at when I access my funds if the funds are not saved up to a year?
Unlike the normal savings where it is clearly stated how much I would get at the end of the savings period, that is not clear for the emergency funds, do I just get the amount of money I saved or with interest based on how long I have saved and at the interest rate I see as at when I start saving?
Please I want a detailed answer to each of my concerns and questions and if there is more information needed, please do include them to inform us all.
Thanks, Ope.
Pls how can I change my 2FA security account cuz I’ve forgotten my secret answer of it
Hello pleasedi need your help. My maturity date was today but it seems I made a mistake cause instead of withdrawing I locked it again. It was a homest mistake and if you check your system you will see I’m saying the truth. I really need this cash urgently
I want to delete my account on cowrywise.
Hello,
I’d like to know how frequently the interest on the emergency fund is paid, is it compounded monthly or daily?
Hi Ope,
When do we receive our earnings on the emergency fund, do we get receive it monthly? And if so, is it automatically added to our balance or can we withdraw just the earnings?
Will my emergency plan debit me autimotically?
How can I disable the emergency plan?
How can I change my maturity date
I want to withdraw my 5yrs plan I dont mind giving the app 15k out of it I cant be suffering and smiling I need my money to work for me afterall piggy vest they collect charges if you want want to withdraw when it’s not the maturity date at least it’s my money help me
How do I move my savings to an emergency plan please. This is really an emergency
Pls I need my money how can I withdraw my money from stash cash
Hello pleased I need your help. My maturity date was today but it seems I made a mistake cause instead of withdrawing I locked it again. It was a homest mistake and if you check your system you will see I’m saying the truth. I really need this cash urgently pls cowrywise helpout
Pls I need my money urgently today pls cowrywise company
i usually see something on my cowrywise portal that says “lifetime returns”
Can you please explain what it means
Please can I change the date of my locked fun?
I think emergency fund is a smart move by cowrywise to create a leverage for those who wants to save without locking and invest at the same time in mutual funds while reaping interest rate greater than the savings plan.
Also, one can access the emergency fund anytime there is urgent need unlike locked savings plan.
The way you guys create different plans for investors is simply ‘Above Par’.
Thanks for all you do at Cowrywise.
Good day please I need my locked fund urgently
Good afternoon.
Please I need my locked funds urgently. Thank you
Please am dying I need my locked funds for my treatment have been sending emails to you since on Monday but no reply am running for a surgery and I don’t have money and I can’t have saving and die for nothing please I need to pay for the surgery I have only today left I don’t have another alternative I need to save my life with that money my life comes first I might not be able to write to you after this message but please unblock the fund so that my family can take out the surgery amount thanks my life is in your hands please don’t let me die I don’t want to be blamed for my own death
When i terminate my emergency savings plan before my target is reached, will i forfeit the interest accrued on it within the time i started the saving till the date i withdraw the funds?
If I close my account,what will happen to my savings