Introducing Triggers 🎉: Build Wealth Doing the Things You Love

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“What we’ve done is to make investments as easy as sending a tweet.” – Razaq Ahmed

When our CEO made this statement during a CNN interview in August 2021, some may have argued that it was impossible. However, with the introduction of Triggers on the Cowrywise app, saving and investing have become that easy.

Why Triggers is so special

Cowrywise is an app that allows retail investors and businesses to build wealth without the huddle of cumbersome paperwork, queues, and other obstacles that existed before we launched. 

However, in the few years that we’ve played as a foremost wealth management company in Nigeria, we have heard many reasons why people do not save or invest:

  • I’ve been scammed before
  • Investments are hard to understand

Triggers was built to address these mindsets. Building wealth that lasts is not difficult. Saving and investing can now be easily merged with your lifestyle. You just need to take advantage of products like Triggers that make the journey to financial independence easy.

What can I achieve with Triggers?

A lot! If you spend a lot of time supporting a high-performing football club, this simple strategy is perfect for you!

Imagine how you’ll cherish the memory that you saved or invested when your team or favourite football player scores. Or think about how you’ll boast to your friends that you rep 4 football clubs so that you can build wealth seamlessly and consistently. 

Beyond the victory of your club winning, Triggers help you win with your personal finances.

All these and more are possible when you use Triggers. In this initial launch, Triggers can be connected to how often your football team scores. Now, you can save every time Haaland lands a hat trick!

How is the Football Triggers different from Football Saving Goals?

All Triggers can currently only be used on your regular plans. For example, if you have a savings plan towards your child’s education or a long-term Naira investment plan on Cowrywise, you can set up Triggers on those plans. It is currently not available on Circles

Football Triggers and Football Savings Goals differ because the former is on your regular Cowrywise plans while you can access the latter when you join any Football Circle. They both save for you when your team scores, but one comes with the calm of personal plans while the other comes with the thrill of saving with others.

How to set up Triggers

How to set up Triggers

It’s easy!

  1. Update your app
  2. Go to any regular savings or naira mutual funds plan
  3. Select “Connect Triggers”
  4. Use the prompts to set up Triggers

Triggers are not yet available on Dollar Investments and Emergency Funds on Cowrywise. However, you will receive an update once it’s available on all plan types.


Cowrywise has built many tools to help you attain financial freedom but we’re still at the early stages of what’s truly possible. Our mission is to continually remove the barriers people face when it comes to automating their long-term wealth. 

Imagine that you have a goal to save or invest 3 Million Naira at the end of one year. Instead of excessively thinking about how to achieve this, you can simply set up Triggers to top up a minimum of N8,000 daily from football goals. With Triggers, you get to achieve your money goals with ease.

Triggers is the easiest way to connect your wealth to your lifestyle. So, are you ready to build wealth doing the things you love? Then update your app and log in to get started.


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