How to Get People to Invest in your Company

3 Mins read
How to Get People to Invest in your Company

In many cases, the most challenging aspect of running a company is the availability of funds. You might have heard businesses raising hundreds of thousands or millions of dollars from investors. How are they getting noticed and funded? This article answers this by giving valuable tips on how to get people to invest in your business.

How To Get People To Invest In Your Company


For a good reason, networking is frequently cited as the top piece of advice for business owners. It is a sound strategy to promote your company and spread the word about your brand to others. Networking events are fantastic places to meet people. You get to share about your brand in an informal setting and could end up making a connection that is financially beneficial for your company.

Make a powerful pitch

To successfully pitch to investors, your ability to convince others to support your goal is important. Spend enough time creating a compelling pitch. If you’re presenting, avoid slides with a lot of text. Use more visuals to simplify complex ideas so that you can communicate better to potential investors. Investors have heard countless pitches, so be creative. Aim to stand out. 

Be confident and realistic

Be confident in yourself and your idea. Don’t just be optimistic about how life-changing the concept is, speak honestly about the particular problems and how your business solves them. Set realistic short and long-term goals. Investors may respond well to your optimism and vigour but your zeal also needs to be balanced with realism.

Emphasize the return on investment (ROI)

Although investors may have faith in your company, their money is ultimately a means to an end since they need to regain their investment. Therefore, it’s essential to emphasize how their investment in your company will benefit them directly.

Whether pitching to an angel investor, venture capitalist, or wealthy uncle, it’s vital to demonstrate how you’ll make profits. It is normal to want to concentrate on yourself and your business plan, but investors really want to know what’s in it for them. Therefore, explicitly stating how and when you will generate a return is the best way to attract attention.

Related: How Startups Get Investments

pitching to investor

Know your investor audience

It’s wise to do some research on potential investors before you approach them. Be aware of their services outside investment. Do they provide your company with resources, knowledge, or connections? Look out for mentors you respect. Know how much control you want to keep over the company as well so you can explain to them what their role would be.

Start somewhere

One of the primary ways to show your loyalty and seriousness to your business is to start with the little resources at your disposal. You can start by building an app prototype, or finding a way to start selling online. This will even let you know if the business works, and you can use this proof to convince your investors to invest in your business. 

Small business loans

This could be the last approach if everything else doesn’t work out or you still need more funds. It could also be the first approach to try to get your foot in the door of the business world. But remember, it is a loan, and you’ll pay it back in instalments.

Related: Debt Financing: What You Need To Know

Understand your financial situation

Know your finances inside and out if you’re seeking a partner to invest in your company. You want them to have faith in the viability of your projections and plans. Additionally, have a solid understanding of the market you are entering and realistic financial assumptions.

Bottom Line

Looking for how to get people to invest in your business is no easy feat, but it can be done. Investors want to put their money where they will get steady returns. Besides, they also judge how driven and dedicated the founder is, as this is a determinant of the company’s longevity.

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