Money Chronicles showcases the honest money experiences of everyday people who use Cowrywise. Today, we speak with Olabinjo Adeniran, a growth marketing consultant and co-founder of Future Africa who started using Cowrywise the very day we launched. Olabinjo saw the news in the press, downloaded the app and that was the start. Now, he talks to us about how his finances have changed since then. Dive in below to read our chat! ⬇️
Hi Olabinjo ?
Hiya. Let’s go!
Great! First, thank you for speaking with us. What’s your name and what do you do?
My name is Olabinjo Adeniran. I’m a growth marketing consultant for African startups and co-founder of Future Africa – a fast-growing venture capital firm that invests in early-stage African startups.
Oh great! You are like the tech bro of tech bros??
I was a tech bro before being a tech bro was cool.
Oh really…tell us about it.
So I got into computers very early in my life – 5/6 years old. I’ve always been interested in technology, the internet, and such. I started working for startups in 2012. My career started with a strong background in software engineering and pivoted into marketing. I studied information technology at the university while learning marketing for startups to have a good grasp of engineering and product.
Wow…that is an interesting story. And how has this career journey been in one word?
Interesting!
Cool cool! Let’s talk about your money journey. How has it been for you?
Money is so fascinating. There’s not a lot of it and at the same time, there’s a lot of it globally.
Hmmm…that is a ‘fascinating’ paradox
Because of some of my work and experience, I’ve had to catch myself whenever I think about the scarcity of money. Money is far more abundant than most people know or can grasp. Money is so abundant but can be insufficient at the same time!

That is true. ?? Let’s talk about your tweet. This was the tweet that got my attention. Where did this come from? ?
So in 2020, I had some difficulty sleeping and tried sleeping teas for the first time. Previously, I wasn’t a fan of teas at all – was more of a coffee guy. I found that I liked teas and started buying different tea bags and tea flavours. When I posted this tweet, I had drank cups of different teas that day and remembered that my dad LOVES tea and could drink up to five cups on any day. He also has his own selection of teas – brands, flavours, countries and sources. Turns out I’m a tea guy just like my dad – he actually has no idea.
Wow. This is eye-opening. Funny how this happens with money, how we unconsciously pick up some behaviours we find our parents doing after we swore never to. Strange.
Yeah. I’m very different from my parents in this aspect but I see some similarities. I don’t live my life as if money is going to finish. I also would rather pick peace than money in certain situations. I think I also learnt contentment from them – while I have high earning ambitions, I’m not greedy, and I’m not looking for the next hot thing or the next big thing to bring wild insane returns.
Quite insightful! Let’s talk about Cowrywise. When did you start using the app? ?
The day Cowrywise launched. I don’t remember the date TBH. But I read about it in the press and signed up for the app.
Oh really! The very day! ? What was your very first reaction? Did you have any objections?
I remember showing it to all my colleagues because it was so beautiful. Absolutely loved it. But then, you couldn’t break your plans. That was tough to swallow.
How about now? Still tough?
Not anymore. I’ve figured things out and there are more flexible plans.
Great. Our locked plans are to allow users save towards a goal and to also ensure discipline. Since you are an early adopter, it is only appropriate to ask: What has changed since you started using Cowrywise?
So when I started my adult money journey I was reading two things. Smart Money Woman and every single thing on Cowrywise blog. Cowrywise’s content and product have given me a very robust opinion on money.
This is good.
We understand that financial knowledge is essential in helping Nigerians make better money decisions. This is why we create enough resources (including videos on our YouTube) to educate people on money.
You guys are doing a good job. ?
Thank you. ?

Have you ever tried to talk anyone into using Cowrywise? How did it go?
My sister. My friends as well. Went well TBH.
Oh good good. Generally, what do you think is the major reason why most Nigerians do not save and invest?
Sapa. Number one reason is they don’t have enough to save. Number two is there’s not enough education on what an investment is, what assets exist, and how they work. That’s why a lot of people fall for scams.
True. Ignorance is part of the reasons Ponzi schemes and other scams thrive.
What advice would you give to someone stalling from opening a Cowrywise account?
Cowrywise is trustworthy, safe and reliable.
What is your best/most used Cowrywise feature and why?
Eurobonds o. The Eurobonds on the investment because Naira is <<<<<<<<
Quite understandable. What is your least used Cowrywise feature and why?
Right now it’s the Naira savings plans. I don’t use them as much anymore because the interests are low.
Back to you. What’s that one thing (or things if they’re more than one) that you never mind spending on and why?
Sustenance – food and rent. Those are the most important things. Also holidays and resting. Rest is sweet. Problem no dey finish. ?
Make you try dey enjoy. ?? Wrapping up now…have you had any issues using the Cowrywise app?
I think that Cowrywise is one of the most robust platforms I’ve ever used. I’ve only had a delayed payout once in the last few years.
And hope that delay was sorted out?
Yeah, it was.
Tell us your top money lesson since you became an adult
Money is amazing at the same time it’s a source of worry for so many people – even when they earn enough. It’s important to not tie your self-worth to money – it’s like air – nobody’s self-worth is tied to air. Money comes, money goes, and there’ll always be opportunity to make it.
Pro tip: there will always be opportunity to make money. ?? How do you destress after a tough week?
I destress every day. I don’t wait for Friday but typically it’s movies, a TV show, or maybe a book. Turning off work devices.
Lastly, where do you see yourself with Cowrywise savings and investments in the coming years? ?
I’m hoping Cowrywise adds more features beyond savings and investments. I’ll love to use it more as an all-round personal finance app.
Thank you! Duly noted. Final question: what’s your dream vacation spot? ?
I’m craving the UK these days. Colonialism is very strong with that.
Soft life. We wish you lovely days in the UK.
By God’s grace. ????
Thank you for speaking to us, Olabinjo. This was an exciting and enlightening chat really! ?
You’re welcome.
How about you? Tell us in the comments what you’ve achieved since you started using Cowrywise. ?
Olabinjo started using Cowrywise the very day we launched. Since then, his finances have grown and he has a solid grip on his personal finance. We are now five years in the game of helping Nigerians like Olabinjo build wealth. If you are not using Cowrywise just yet, it’s time for you to join us. Sign up here and let’s get this!

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Hello Ope…thanks for your writings…can you come talk to a group on WhatsApp?
I learnt a lot from this. I will put this points into practice soon…
Awesome! Thanks for reading.??
This is an apt reminder. Thank you
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It was nice write up I learnt alot okay
Great to hear!
Thanks for this. Teaching my kids abot money is a priority to me.
This write-up is good for the week. We meeeuv!!!!
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This message is a timely one for me, even though I’ve begun practising a few of the aforementioned tips.
It’s a great way to begin the week and it comes at the right time as end of the month approaches.
Thanks guys!
It’s always a delight to receive an email from my favorite financial adviser, Ope, because she always has something relevant, thought provoking and practical to say and offer about my (your) finances.
Truth be told my financial education and wellbeing has improved ever since I joined Cowrywise. Thanks to Ope with her gentle forcefulness. Lol. I am now more savings, budget and investment oriented. Only regret is why I didn’t come across Cowrywise sooner. Where have you been all my life??
I still have a long way to go to make up for lost time but, baby steps.
Uwésè (Thank you in Bini)
Baby steps can lead to much progress!??
Why are you so sure that Ope is female though??
You’re welcome GOC.?
Stale yeahh?
But, I can bet Ope is a female.
I relate so much to your talks. If I’m not learning something new, I’m realizing I’m not the only one who thinks this way ??
Good morning
Pls want logging into my Cowrywise
Is not going mam/sir
Pls help out
You can afford it doesn’t mean you should buy it, is it really necessary? Think!
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Spending a huge chunk of money on liabilities.
This is a major bad money habit too.
Thanks for sharing it, Ajayi.
Thank you. This is really helpful
Thank you, Ope.
10. Don’t compare yourself with other people.
People often spend money on what is not needed trying to please friends, family and colleagues. To cultivate a good saving habit you have to start living your life as a self-life, not public life. If you don’t have it now does mean you will never have it. Life na turn by turn, go through life at your own pace. Life is sweeter when don’t live to please anybody.
“Life is sweeter when don’t live to please anybody.”
This point on comparing one’s self is such a good point. Thanks for sharing it.
Please I didn’t not received my referred bonus payment to my stash while other people have received their own what is the problems please
This is copacetic.
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Great job
How do we hack black tax?
Hi Ifeoma.
This blog post on Black Tax might help – https://cowrywise.com/blog/black-tax/
Thanks for golden , professional advice. How can l go about Halal investment plan
Candidly, no 6 is on point. Spending errors are stringent but not in the real sense of it. One is guilty of that. I learnt from all 9 points. Kudos
This is so apt! Ope, you need to address how we can say NO (and not feel quilty) to family issues that are springing up. They are the cause of my savings depleting. *sobs*. Thank you for sharing this. Always love to read from you.
Hi Oyepeju.
Gloria shares how locking up her savings helps her say no without feeling guilty in this article – https://cowrywise.com/blog/chose-cowrywise/
This article on Black Tax might also help – https://cowrywise.com/blog/black-tax/
I hope both help!
Thanks for the education Ope.
You’re welcome, Marv Annie.
This is really the message for the now.
We need to imbibe the culture of savings and inculcate it into our children at a very tender age if possible include the culture into our value system even in our school curriculum.
Very timely piece.
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This is informative
I’ve learnt a lot. Thanks and keep it up.
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Insightful !
I needed to be reminded of this very important truth. Thanks alot
Thanks alot Ope, good one.
How can I see my deposit
Hi Henry.
You can see all your Savings/Investment or Stash funds when you log into your Cowrywise profile.
Which specific deposit are you referring to, please?
Timely words
Thanks ope
Thanks for this insight it is a good one and i know it will help me because I have struggle alot on how how to to gain financial freedom.
I appreciate this great information and financial education. It has given me insight into my financial plan. thanks.
This piece will be really helpful. Thank you for sharing Ope
Truth be told,i saw one of my bussiness partner using this app for saving money and I be like WTF am app is this, he then explain to me And I be like wow?then I started using the app, I won’t lie here, my financial life changed immediately for good,how can I thank cowrywise,
Thanks to the organizers?♀?♀
Yeah ope…..that investment part about buying point (ARM Or so)….ion understand….pls could you put me through
Thanks for the charge
This is very great, insightful and helpful.The lessons were very instructive and many salient points to note.Please is there a WhatsApp group cowry wise created or perhaps you did.I would love to join.Thanks so much.
Pls I really need hlpe
Wow, this so encouraging, I think I have to stick to it. Thanks
? rooting for you!
Hi Ope, I want to start emergency savings. What percentage of my income do I save . Been battling with this …
Hi Jesutofunmi.
There’s a guide that breaks it down for you. Here it is – https://cowrywise.com/blog/emergency-funds-savings-work/
Though there’s no one size fits all, it is advised you save up to six months of living expenses.
This is so that if anything ever happens, you’re covered for at least six months!
Thanks Alot Ope.
No 8 really got me.
This is awesome. . Thank you for this insight. I want to know more about the automatic save and invest. Is it that as I make payment in my cowrywise account , it’s automatically save and automatically invest. Please shed more light
I have never been tutored like this all my years. This is exactly my problem but now cowrywise is my deliverer.
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Thank you cowrywise. You are a true financial saviour
Learnt a lot from those, my bad habit is 2:- spending more than I earn.. The article is really nice.. Thank you Ope.
Thank you Ope, this is insightful I’m definitely going to start breaking this bad habits
Thanks for the piece!!!
In the case of a University student who is yet to start earning or probably earn but not so much.
What advice would you give to the person about Cowrywise and bad money habits
I have learnt a lot. Thank you Ope I’ll start saving better and setting more goals
Energyyyyyy ??
If I thought cowrywise will have a children’s school I could have get admission for them, because it teacher a lot of way out of poverty .I’m very comfortable with cowrywise,God will continue to leaft you up as you’re trying to leaft us up.
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Thank you cowrywise ?? For clearing bad habits
Anytime ??
Thank you ?? For clearing bad habits
I learnt a lot from this. Thank you?
I semt money into my account I have not seen it what’s the problem
Hello Daniel, I’m sorry about that. Please has this been rectified now? If not, please send us an email at support@cowrywise.com. Looking forward to help ?
Nice one ope. Kinda like cowrywise now. Pray it blossoms more. I’m actually a student. 100 level but I have big dreams ahead. No income though but I’m saving from my allowance. Don’t know and still thinking of the possible best income. I don’t wanna go into fraud. But I’ll make it someway. I believe. Thanks for the piece of advise
I’m rooting for you and all your (legal) money moves ???
10. Impulse Buying : Don’t buy anything you don’t plan for especially all those Pre order shoes , Bags , dresses we buy online, we might think it is ‘awoof’ but something you don’t plan for still doesn’t worth buying at all.let’s make plans and put a stop to impulse purchase.
Thank you Ope for all tips.
Financial intelligence, is the ability to control ones expenses. Do spend your money in asset than lability. For asset, are those things that puts money in our pocket and labilities are those that takes money out of our pocket. Thanks to you all.
All this are great write up thank you Ope!
I uses PiggyVest but I don’t know how to use the investment features of this Cowrywise app.
A guide will be so much appreciated by me?
I understand my mistake and I’m very thankful for reminding me!
@ope thank you very much for this piece. Just started using this app but kinda like it.
Just that i don’t know how to use the investment plan
Hmm! What an eye opener. Thanks
Sure!
How can I get loan to enjoy this business because me I don’t understand I can place orders app
I have just been tutored by you, I hope to be financially wiser henceforth.
Good advice
Great advice. Thanks for this. People also need to stop spending immediately an dime enters their pocket.
Great advice. Thanks for this. People also need to stop spending immediately an dime enters their pocket.
Wow, thank you for the advice.
Thanks doesn’t seem enough to express how I feel right now. Just know am deeply grateful. God bless you Ope. Am taking baby steps already!
What an eye opener…. More grace Open.
Wow!! I love this write up…I really learnt a lot from it
Thank you Ope for this wonderful reminder. I’m sure to put them into practice ASAP
I’ll recommend the book rich Dad poor dad by Robert kiyosaki. Most of the bad Money habits listed in the article above, was derived from this book. You will find more of bad money mistakes you should avoid in the book written by Robert.
Great
This is just a trick of wooing you to save your money with them. Saving money has never made anyone grow. The risk inherent in Saving is very low, therefore, you earn low return. Saving is not a good investment, channel your money into a productive venture where high returns can be earned.
Ask them for how much interest they will pay on your savings, I can bet it with anyone, it won’t be more than 10% per annum, however, if you are taking loan from, you’ll be deceived with single digit interest rate. E.g 3% flat, which is equivalent to almost 36% per annum. Arithmetically, they will make over 26% on your hard earned money you’re saving with them. My people, please be wise and shine your eyes. These people are just ripping you off. Use your money for productive business venture, you will earn higher returns from it. However, the risk is very high. As I said earlier, high risk begets high returns, while low risk ventures earn low returns.
Thanks for this
Thank you very much