Cowrywise is taking its commitment to community empowerment to the next level with the Cowrywise Super Cup—a football tournament aimed at social change. Set against the backdrop of a vibrant community, this tournament is uniting individuals and businesses in a shared mission: access to quality education for underprivileged children.
In Nigeria, access to quality education remains a pressing challenge, particularly for children from low-income families. According to a 2020 UNESCO statistic, 11 million Nigerian children between the ages 6-12 are currently out of school. Many of these children face barriers that hinder their educational journey, from financial constraints to limited resources. The Cowrywise Super Cup is designed to address this critical issue head-on by mobilising the community and engaging local businesses in an effort to change lives.
Football as a Catalyst for Social Change
Sports have long been recognised as a powerful medium for social advocacy and community cohesion. It has the power to unite people, promote social causes, and foster a sense of community. Recognising this potential, the Cowrywise Super Cup acts as a platform for driving meaningful change. By combining the excitement of the game with a noble cause, Cowrywise aims to raise N1,000,000,000 (One Billion Naira) to help bridge the education gap in Nigeria.
A Tournament with a Purpose
The Cowrywise Super Cup will take place next week Saturday, at the newly-renovated football field, featuring teams from local businesses. These teams will compete not just for the trophy but for a greater cause – ensuring that underprivileged children receive the education they deserve.
The primary goal is to sponsor the education of deserving children, giving the resources to thrive both academically and personally. Ultimately, we are opening doors to opportunities for them that might otherwise remain closed.
The Power of Corporate Social Responsibility
At the heart of this initiative is our belief in the transformative power of community empowerment. Recently, we transformed the football pitch of a public school into a vibrant hub for community engagement, while partnering with the office of the Governor alongside other private companies to deepen financial inclusion for women in Lagos State.
“Education is the foundation upon which a brighter future is built,” says Oludamola Olubajo, the Chief Convener of the event and Brand Storyteller at Cowrywise. “The Cowrywise Super Cup is our way of giving back and ensuring that these children have the chance to fulfill their potential.”
Through this, we are demonstrating the impact that CSR can have when businesses align their goals with societal needs. This initiative underlines the need for companies to play an active role in solving the challenges facing their communities. By investing in the next generation, we are setting an example of how businesses can drive social change.
Join the Movement: Play, Support, Change Lives
The Cowrywise Super Cup is open to everyone—whether by participating, attending, or donating. See it as a collective effort to give children a fighting chance at a better future. As we enjoy a day of fun and football, we will also be contributing to a cause that changes lives.
Be part of something bigger. Join us at the Cowrywise Super Cup and help support the future of Nigeria’s children.
Attendance is FREE – Click here to get your ticket.
For more information on how to participate or donate, you can fill this form or send an email to csr@cowrywise.com
Football Savings Goals: For the Love of the Game
We are giving out 50 Cowrywise-branded jerseys to the first 50 Football Circle customers to register for the event
