{"id":4240,"date":"2021-03-06T18:46:40","date_gmt":"2021-03-06T17:46:40","guid":{"rendered":"https:\/\/cowrywise.com\/blog\/?p=4240"},"modified":"2023-12-13T18:56:01","modified_gmt":"2023-12-13T17:56:01","slug":"design-for-growth","status":"publish","type":"post","link":"https:\/\/cowrywise.com\/blog\/design-for-growth\/","title":{"rendered":"100 Days of Designing for Growth"},"content":{"rendered":"\n

Prior to joining Cowrywise, I had \u201cshot my shot\u201d a couple of times in the past. I believed that since I loved the product so much, I would probably have a great time working with the team that design and manage it. I was right. It was great to finally get the opportunity I sought towards the end of 2020.<\/p>\n\n\n\n

Getting to work with the Cowrywise team after using the product for my personal savings for over a year has been an exciting experience for me. It’s been one with lots of fun, opportunities to learn and room for growth. While some colleagues have recently celebrated 1001 days<\/a> at the company, my journey is still fresh but full of interesting prospects ahead.<\/p>\n\n\n\n

Joining the Team as a Designer<\/h2>\n\n\n\n

The first time I met Razaq Ahmed<\/a>, <\/em>the CEO, I could tell that he was truly passionate about the mission of democratising wealth for young Africans. He was also enthusiastic about achieving this goal with a competent and vibrant team. I remember him saying, \u201cI want my employees to be happy because when they are happy, they will do their best work\u201d. That enthusiasm resonated with me.<\/p>\n\n\n\n

I joined Cowrywise on the 23rd of November and started off with an onboarding session and to my surprise, a welcome package full of interesting and useful gifts. For me, that was one of the first signs of the welcoming and friendly culture I have come to love with the team.<\/p>\n\n\n\n

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Working at Cowrywise<\/h2>\n\n\n\n

I\u2019m currently a creative designer on the growth team at Cowrywise. That means I often have the pleasure and liberty to go beyond design in achieving personal and company growth milestones. I talk a bit about the top skills that have helped me thrive here<\/a>.<\/em> I\u2019ve had an enabling environment to explore various aspects of the creative and marketing field, including research, strategy, illustration, video production and photography.<\/p>\n\n\n\n

As a multidisciplinary designer on a cross-functional team, my first 100 days have been quite eventful. We\u2019ve had some major announcements, started new programs and launched new product features. With each project and design, I\u2019ve had tremendous learning opportunities and the chance to receive constructive criticism that helps my growth and the collective growth of the team.<\/p>\n\n\n\n

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Project Highlights<\/h3>\n\n\n\n

Here is a highlight of some projects where I\u2019ve had the chance to play a key role:<\/p>\n\n\n\n

ARM listed 6 mutual funds on the 26th of November<\/strong><\/h2>\n\n\n\n

We successfully made an announcement on 6 new funds from ARM<\/a> <\/em>that could now be accessed via our platform. By partnering with top fund managers across the country, Cowrywise is able to ensure that financial planning and wealth management is easily accessible to everyday people in Nigeria.<\/p>\n\n\n\n

Cowrywise Roundup 2020<\/strong><\/h2>\n\n\n\n

The Cowrywise Roundup<\/a> was launched in 2019 and is a summary of your entire year in money with Cowrywise. Last year, I got to be a part of making it happen by building anticipation and nudging people to share their experiences. What was your relationship with money in 2020? Were you a Budding Butterfly, a Modest Macaw, a Consistent Cougar or a Fiery Fox? Find out here<\/a>.<\/p>\n\n\n

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<\/span>Testimonials<\/span><\/a><\/div>\n

Money Chronicles: How I Got To Save For My Business<\/a><\/h3>\n
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<\/div>\n <\/a>\n <\/div>\n <\/div>\n \n
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<\/span>Testimonials<\/span><\/a><\/div>\n

Money Chronicles: At 18, Cowrywise Helped Me Achieve 6x My Savings Goal<\/a><\/h3>\n
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We raised $3M<\/strong> ?<\/h2>\n\n\n\n

Cowrywise raised $3M<\/a> <\/em>in a pre-Series A round led by Quona Capital. This funding would enable us to expand our product offering. It’ll also ensure growth and more innovation in delivering services with digital infrastructure. This funding round will not have been possible without the trust placed in us by Cowrywise users, so this win is your win as well.<\/p>\n\n\n\n

Money Badges – Your Money Health Tracker<\/strong><\/h2>\n\n\n\n

How do you measure how well you\u2019re doing financially and in a fun way? Money Badges<\/a> was our response. Now when you meet a milestone, or do something awesome, like your first saving or investment, we give you a badge. Show them off and brag differently. You\u2019ve earned them. Can you get all 12? I\u2019ve got 7 so far.<\/p>\n\n\n\n

Money Duo – A private joint savings plan<\/strong><\/h2>\n\n\n\n

We asked 5 Nigerians<\/a> <\/em>about their thoughts on saving with their partners. They shared stories of how it brought them closer and helped to build trust in their relationship. On Valentine\u2019s day this year, we launched Money Duo<\/a> <\/em>– a private joint savings plan for (would be) couples. Send your partner an invite here<\/a> or shoot your shot with one if you\u2019re single. We\u2019d be rewarding the top 10 Money Duos by February 2022 (there\u2019s money involved).<\/p>\n\n\n\n

My role in these projects varied from conceptualisation and ideation to creative direction and execution, creating graphic assets as well as planning marketing and distribution strategies, all while working with the entire growth team.<\/p>\n\n\n\n

Bottlenecks and Tougher Times<\/h2>\n\n\n\n

Timing is Important. We\u2019ve had tough moments where putting out the right messaging at the right time has been crucial.<\/p>\n\n\n\n

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Timing is everything at a startup.<\/p>— Hiten Shah (@hnshah) February 13, 2021<\/a><\/blockquote>