{"id":18081,"date":"2025-04-02T11:21:18","date_gmt":"2025-04-02T10:21:18","guid":{"rendered":"https:\/\/cowrywise.com\/blog\/?p=18081"},"modified":"2025-04-04T21:52:37","modified_gmt":"2025-04-04T20:52:37","slug":"nigerian-finance-in-focus-the-new-income-reality","status":"publish","type":"post","link":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/","title":{"rendered":"Nigerian Finance in Focus: The New Income Reality"},"content":{"rendered":"\n<p>LAGOS, Nigeria \u2014 In a modest apartment on the mainland, a 24-year-old technical assistant toggles between her 9-to-5 job and a freelance gig she picked up online. Her total monthly income, \u20a6350,000, is just enough to get by. She describes her financial reality in three words: <em>\u201cIn God\u2019s hands.\u201d<\/em><\/p>\n\n\n\n<p>Across town, a 20-year-old university student survives on \u20a645,000 a month. She hesitates when asked about the future. \u201cNot to sound negative,\u201d she says, \u201cbut I honestly doubt if anything will change.\u201d<br>These are not isolated sentiments. They form a growing chorus of Nigerian voices navigating what can be considered the new income reality; a disorienting space where monthly earnings no longer match the cost of basic survival, let alone comfort or progress.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Our recent study gathered responses from young Nigerians across different income brackets and professions. Their testimonies reveal a landscape marked by contradiction: gainful employment coexists with anxiety, aspiration lives alongside ambivalence, and the appearance of stability often masks an underlying fragility. <em>That I look good doesn\u2019t mean I don\u2019t have \u20a6195 in my account, <\/em>one respondent offered quietly.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">A Middle Class in Name Only<\/h2>\n\n\n\n<p>Among respondents, monthly incomes ranged from \u20a645,000 to over \u20a6500,000. But regardless of how much they earned, few felt financially secure. Those in <a href=\"https:\/\/cowrywise.com\/blog\/the-rise-of-nigerias-next-generation-hnis\/\">the so-called middle 40 percent<\/a> reported a sharp decline in disposable income, squeezed by rising transport costs, unstable food prices, and the unrelenting devaluation of the naira.<br>A business developer earning \u20a6200,000 described his situation as simply \u201csurviving.\u201d Another, who runs multiple businesses and earns upwards of \u20a6500,000 monthly, admitted that he still \u201cearns to survive.\u201d<br>If Nigeria\u2019s middle class once represented stability, today it feels like a myth \u2014 a label that no longer holds under the weight of reality.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An Economy of Sacrifice<\/h2>\n\n\n\n<p>The consequences of this new reality are often invisible but deeply felt. For some, it\u2019s choosing between paying for upskilling courses or settling urgent bills. For others, it\u2019s the quiet pause before checking the price at the supermarket, or the growing guilt of asking family for support.<\/p>\n\n\n\n<p>\u201cJust to feed and move around. And to pay some bills,\u201d one woman responded when asked about her financial challenges.<br><br>Inflation, cited by most respondents as the leading factor behind rising costs, has hollowed out purchasing power. But beyond the numbers is the emotional cost \u2014 the frustration of watching dreams deferred, of being stuck in a state of economic uncertainty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dreams in Spite of It All<\/h2>\n\n\n\n<p>And yet, there is hope \u2014 tentative, but present. A young administrator earning \u20a650,000 a month still dreams of financial independence. Another, hopes to become \u201ca well woman on my own.\u201d A few see themselves outside Nigeria in five years; others imagine building businesses that provide employment for others.<br>This hope is not naive. It is an act of resistance \u2014 against a system many no longer trust, and a future that feels increasingly unpredictable.<br><br>\u201cAmbivalent,\u201d one person wrote when asked how they feel about the future. \u201cI believe whatever will be will be, but I will not stop trying.\u201d<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Cost of Resilience<\/h2>\n\n\n\n<p>In a country where economic conversations often revolve around GDP figures and inflation indices, the most valuable currency may be resilience \u2014 the kind that shows up in small acts: crying, praying, moving on. When asked how they stay motivated, respondents gave answers that were honest, raw, and quietly powerful: \u201cCry, and move on.\u201d \u201cLife goes on.\u201d \u201cGod help.\u201d These are not responses \u2014 they are survival strategies.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Future in the Balance<\/h2>\n\n\n\n<p>If the data reveals anything, it is this: Nigeria\u2019s economic struggle is not just structural \u2014 it is deeply personal. And the new income reality is less about how much people earn and more about what that income can no longer do.<br>There is, in these stories, a call to listen. A call to see beyond surface stability and into the quiet negotiations millions of Nigerians make daily \u2014 between food and transport, hope and reality, leaving and staying.<br>The income might be new. But the resilience, as always, is old.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>At Cowrywise, we believe this resilience deserves more than admiration \u2014 it deserves tools, knowledge, and financial systems that work. That\u2019s why we\u2019re building more than a savings app. We\u2019re designing products for the real Nigerian \u2014 the one budgeting through volatility, dreaming in uncertainty and striving despite it all.<br>Because no matter where you sit on the income ladder, financial clarity shouldn\u2019t be a luxury.<br>Ready to reclaim control over your money? <a href=\"https:\/\/cowrywise.com\/?utm_source=Blog&amp;utm_medium=NFIF%20Article_1&amp;utm_campaign=Blog%20post\">Start your journey with Cowrywise.<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LAGOS, Nigeria \u2014 In a modest apartment on the mainland, a 24-year-old technical assistant toggles between her 9-to-5 job and a freelance&#8230;<\/p>\n","protected":false},"author":34,"featured_media":18084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[441,457],"tags":[561],"coauthors":[548],"class_list":{"0":"post-18081","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-money-news","8":"category-personal-finance","9":"tag-nigerian-finance-in-focus"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nigerian Finance in Focus: The New Income Reality - Cowrywise Blog<\/title>\n<meta name=\"description\" content=\"This article captures a stark reality - that resilience is a necessary skill Nigerians need to navigate the current economic climate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nigerian Finance in Focus: The New Income Reality - Cowrywise Blog\" \/>\n<meta property=\"og:description\" content=\"This article captures a stark reality - that resilience is a necessary skill Nigerians need to navigate the current economic climate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/\" \/>\n<meta property=\"og:site_name\" content=\"Cowrywise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/cowrywise\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T10:21:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T20:52:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/04\/Cowrywise_BillBoard_Cocoa_House_FPV-10-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ifedolapo Oseni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cowrywise\" \/>\n<meta name=\"twitter:site\" content=\"@cowrywise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ifedolapo Oseni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/\"},\"author\":{\"name\":\"Ifedolapo Oseni\",\"@id\":\"https:\/\/cowrywise.com\/blog\/#\/schema\/person\/8f8189cd2c1128e23a9a1750c10713af\"},\"headline\":\"Nigerian Finance in Focus: The New Income Reality\",\"datePublished\":\"2025-04-02T10:21:18+00:00\",\"dateModified\":\"2025-04-04T20:52:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/\"},\"wordCount\":753,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/cowrywise.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/04\/Cowrywise_BillBoard_Cocoa_House_FPV-10-1-scaled.jpg\",\"keywords\":[\"Nigerian Finance in Focus\"],\"articleSection\":[\"Money News\",\"Personal Finance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/\",\"url\":\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/\",\"name\":\"Nigerian Finance in Focus: The New Income Reality - Cowrywise Blog\",\"isPartOf\":{\"@id\":\"https:\/\/cowrywise.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/04\/Cowrywise_BillBoard_Cocoa_House_FPV-10-1-scaled.jpg\",\"datePublished\":\"2025-04-02T10:21:18+00:00\",\"dateModified\":\"2025-04-04T20:52:37+00:00\",\"description\":\"This article captures a stark reality - that resilience is a necessary skill Nigerians need to navigate the current economic climate.\",\"breadcrumb\":{\"@id\":\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#primaryimage\",\"url\":\"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/04\/Cowrywise_BillBoard_Cocoa_House_FPV-10-1-scaled.jpg\",\"contentUrl\":\"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/04\/Cowrywise_BillBoard_Cocoa_House_FPV-10-1-scaled.jpg\",\"width\":2560,\"height\":1444,\"caption\":\"default\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cowrywise.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nigerian Finance in Focus: The New Income Reality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cowrywise.com\/blog\/#website\",\"url\":\"https:\/\/cowrywise.com\/blog\/\",\"name\":\"Cowrywise Blog\",\"description\":\"Different articles and personal stories about managing money! Learn everything you need to know to plan and secure your financial future now. Read now.\",\"publisher\":{\"@id\":\"https:\/\/cowrywise.com\/blog\/#organization\"},\"alternateName\":\"Cowrywise Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cowrywise.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cowrywise.com\/blog\/#organization\",\"name\":\"Cowrywise\",\"url\":\"https:\/\/cowrywise.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cowrywise.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2019\/05\/avatar.png\",\"contentUrl\":\"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2019\/05\/avatar.png\",\"width\":1024,\"height\":1024,\"caption\":\"Cowrywise\"},\"image\":{\"@id\":\"https:\/\/cowrywise.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/cowrywise\",\"https:\/\/x.com\/cowrywise\",\"https:\/\/instagram.com\/cowrywise\",\"https:\/\/www.youtube.com\/c\/Cowrywise\",\"https:\/\/www.linkedin.com\/company\/cowrywise\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/cowrywise.com\/blog\/#\/schema\/person\/8f8189cd2c1128e23a9a1750c10713af\",\"name\":\"Ifedolapo Oseni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cowrywise.com\/blog\/#\/schema\/person\/image\/2210161ac5ffcb3943520a8008667856\",\"url\":\"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2020\/05\/profile-150x150.png\",\"contentUrl\":\"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2020\/05\/profile-150x150.png\",\"caption\":\"Ifedolapo Oseni\"},\"url\":\"https:\/\/cowrywise.com\/blog\/author\/ife\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nigerian Finance in Focus: The New Income Reality - Cowrywise Blog","description":"This article captures a stark reality - that resilience is a necessary skill Nigerians need to navigate the current economic climate.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/","og_locale":"en_US","og_type":"article","og_title":"Nigerian Finance in Focus: The New Income Reality - Cowrywise Blog","og_description":"This article captures a stark reality - that resilience is a necessary skill Nigerians need to navigate the current economic climate.","og_url":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/","og_site_name":"Cowrywise Blog","article_publisher":"https:\/\/facebook.com\/cowrywise","article_published_time":"2025-04-02T10:21:18+00:00","article_modified_time":"2025-04-04T20:52:37+00:00","og_image":[{"width":2560,"height":1444,"url":"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/04\/Cowrywise_BillBoard_Cocoa_House_FPV-10-1-scaled.jpg","type":"image\/jpeg"}],"author":"Ifedolapo Oseni","twitter_card":"summary_large_image","twitter_creator":"@cowrywise","twitter_site":"@cowrywise","twitter_misc":{"Written by":"Ifedolapo Oseni","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#article","isPartOf":{"@id":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/"},"author":{"name":"Ifedolapo Oseni","@id":"https:\/\/cowrywise.com\/blog\/#\/schema\/person\/8f8189cd2c1128e23a9a1750c10713af"},"headline":"Nigerian Finance in Focus: The New Income Reality","datePublished":"2025-04-02T10:21:18+00:00","dateModified":"2025-04-04T20:52:37+00:00","mainEntityOfPage":{"@id":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/"},"wordCount":753,"commentCount":0,"publisher":{"@id":"https:\/\/cowrywise.com\/blog\/#organization"},"image":{"@id":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#primaryimage"},"thumbnailUrl":"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/04\/Cowrywise_BillBoard_Cocoa_House_FPV-10-1-scaled.jpg","keywords":["Nigerian Finance in Focus"],"articleSection":["Money News","Personal Finance"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/","url":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/","name":"Nigerian Finance in Focus: The New Income Reality - Cowrywise Blog","isPartOf":{"@id":"https:\/\/cowrywise.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#primaryimage"},"image":{"@id":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#primaryimage"},"thumbnailUrl":"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/04\/Cowrywise_BillBoard_Cocoa_House_FPV-10-1-scaled.jpg","datePublished":"2025-04-02T10:21:18+00:00","dateModified":"2025-04-04T20:52:37+00:00","description":"This article captures a stark reality - that resilience is a necessary skill Nigerians need to navigate the current economic climate.","breadcrumb":{"@id":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#primaryimage","url":"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/04\/Cowrywise_BillBoard_Cocoa_House_FPV-10-1-scaled.jpg","contentUrl":"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/04\/Cowrywise_BillBoard_Cocoa_House_FPV-10-1-scaled.jpg","width":2560,"height":1444,"caption":"default"},{"@type":"BreadcrumbList","@id":"https:\/\/cowrywise.com\/blog\/nigerian-finance-in-focus-the-new-income-reality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cowrywise.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Nigerian Finance in Focus: The New Income Reality"}]},{"@type":"WebSite","@id":"https:\/\/cowrywise.com\/blog\/#website","url":"https:\/\/cowrywise.com\/blog\/","name":"Cowrywise Blog","description":"Different articles and personal stories about managing money! Learn everything you need to know to plan and secure your financial future now. Read now.","publisher":{"@id":"https:\/\/cowrywise.com\/blog\/#organization"},"alternateName":"Cowrywise Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cowrywise.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cowrywise.com\/blog\/#organization","name":"Cowrywise","url":"https:\/\/cowrywise.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cowrywise.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2019\/05\/avatar.png","contentUrl":"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2019\/05\/avatar.png","width":1024,"height":1024,"caption":"Cowrywise"},"image":{"@id":"https:\/\/cowrywise.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/cowrywise","https:\/\/x.com\/cowrywise","https:\/\/instagram.com\/cowrywise","https:\/\/www.youtube.com\/c\/Cowrywise","https:\/\/www.linkedin.com\/company\/cowrywise\/"]},{"@type":"Person","@id":"https:\/\/cowrywise.com\/blog\/#\/schema\/person\/8f8189cd2c1128e23a9a1750c10713af","name":"Ifedolapo Oseni","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cowrywise.com\/blog\/#\/schema\/person\/image\/2210161ac5ffcb3943520a8008667856","url":"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2020\/05\/profile-150x150.png","contentUrl":"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2020\/05\/profile-150x150.png","caption":"Ifedolapo Oseni"},"url":"https:\/\/cowrywise.com\/blog\/author\/ife\/"}]}},"jetpack_featured_media_url":"https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/04\/Cowrywise_BillBoard_Cocoa_House_FPV-10-1-scaled.jpg","_links":{"self":[{"href":"https:\/\/cowrywise.com\/blog\/wp-json\/wp\/v2\/posts\/18081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cowrywise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cowrywise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cowrywise.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/cowrywise.com\/blog\/wp-json\/wp\/v2\/comments?post=18081"}],"version-history":[{"count":4,"href":"https:\/\/cowrywise.com\/blog\/wp-json\/wp\/v2\/posts\/18081\/revisions"}],"predecessor-version":[{"id":18096,"href":"https:\/\/cowrywise.com\/blog\/wp-json\/wp\/v2\/posts\/18081\/revisions\/18096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cowrywise.com\/blog\/wp-json\/wp\/v2\/media\/18084"}],"wp:attachment":[{"href":"https:\/\/cowrywise.com\/blog\/wp-json\/wp\/v2\/media?parent=18081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cowrywise.com\/blog\/wp-json\/wp\/v2\/categories?post=18081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cowrywise.com\/blog\/wp-json\/wp\/v2\/tags?post=18081"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cowrywise.com\/blog\/wp-json\/wp\/v2\/coauthors?post=18081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}