{"id":16385,"date":"2024-04-22T14:45:12","date_gmt":"2024-04-22T13:45:12","guid":{"rendered":"https:\/\/cowrywise.com\/blog\/?p=16385"},"modified":"2024-04-22T14:55:20","modified_gmt":"2024-04-22T13:55:20","slug":"hitting-the-ground-running","status":"publish","type":"post","link":"https:\/\/cowrywise.com\/blog\/hitting-the-ground-running\/","title":{"rendered":"Hitting the Ground Running: 90 Days of Driving Growth through Design at Cowrywise"},"content":{"rendered":"\n<p>Having always been passionate about design, with a strong desire to improve upon poorly conceived visuals, I began my design career nearly four years ago.&nbsp; It was through a chance encounter on <a href=\"https:\/\/twitter.com\/obasolaaa\/status\/1746814101395779837\/photo\/1\">Twitter<\/a> that my work caught the eye of <a href=\"https:\/\/www.linkedin.com\/in\/feyisayo-sonubi\/\">Feyisayo Sonubi<\/a>, the design lead at Cowrywise, leading to an introduction with the Growth lead; <a href=\"https:\/\/www.linkedin.com\/in\/grilloadebiyi\/\">Grillo Adebiyi<\/a>, and CEO; <a href=\"https:\/\/www.linkedin.com\/in\/razaqa\/\">Razaq Ahmed<\/a>. Their enthusiasm for my design approach and the company&#8217;s commitment to a design-centric culture solidified my decision to join the team in January of this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Brand Identity Architect<\/strong><\/h2>\n\n\n\n<p>My role at <a href=\"http:\/\/cowrywise.com\">Cowrywise<\/a> is multifaceted.\u00a0 As the brand designer, I am entrusted with the responsibility of overseeing the company&#8217;s entire brand identity.\u00a0 This encompasses everything from crafting the visual language that defines Cowrywise to ensuring consistent brand expression across all touchpoints.\u00a0 In essence, I am tasked with designing for growth, weaving design principles into the very fabric of the company&#8217;s success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hitting the Ground Running: A Seamless Onboarding Experience<\/strong><\/h2>\n\n\n\n<p>The onboarding process at Cowrywise was both efficient and welcoming.&nbsp; Despite the initial feeling of being overwhelmed by the extensive design system and brand guidelines, the team provided invaluable support.&nbsp; <a href=\"https:\/\/www.linkedin.com\/in\/dara-fakoya\/\">Dara Fakoya<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/feyisayo-sonubi\/\">Feyisayo Sonubi<\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/grilloadebiyi\/\">Grillo Adebiyi<\/a> were instrumental in helping me navigate the intricacies of the system, ensuring a smooth transition into my role.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/21HBuLsNfDOb0RyZFrB0JOcM5GHLldZvASsHKS1r7cwSA1X9ypUA0qVHPi2telmSO5IX7UO4hvtV3H9QPJrpeMb-h_wEMYa78-E8Otx11frL873lkju78CMH_ggl-zSEmiCGHr2TaiuXyvVw0hyCk5Y\" alt=\"\"\/><figcaption class=\"wp-element-caption\">A few pictures from my onboarding days, and the company retreat we had in January<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Portfolio of Impactful Projects<\/strong><\/h2>\n\n\n\n<p>My first 90 days at Cowrywise have been marked by a series of impactful design projects:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/x.com\/cowrywise\/status\/1758854226313146446?s=20\">Future Self Campaign:<\/a>&nbsp; I had the privilege of contributing to Cowrywise&#8217;s very first billboard campaign, &#8220;Future Self.&#8221;&nbsp; This collaborative effort focused on encouraging long-term financial planning by prompting viewers to consider the message their future selves might send back in time.&nbsp; Witnessing the final product generate significant website traffic and app downloads was an incredibly rewarding experience. The second idea had us weak in the knees. We needed a simple copy and had the most difficult time settling for any of the ideas we came up with. It took 6 adults almost 4 weeks to finally agree on one idea. Just a single line took <em>\u2018years\u2019<\/em> which reinforces the idea that <em>the simplest copy is the hardest to find<\/em> and you shouldn\u2019t settle for your first idea, there\u2019s so much beauty in striving for the best. It was even more rewarding seeing us trending on X (formerly Twitter) from the billboard we put up. <a href=\"https:\/\/x.com\/victorfatanmi\/status\/1758815222859481102?s=20\">It was cathartic.<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/iyQn-NMUhHjfRvygkEqjW-CoDXw9Cc3dFujY0lNgXYEkhTplsm6T-Ot3cSpmqXUt_yLVnkxGyfanxoJsol8V8MZKL9MnNakjARB23bZlOe0N4885QYrNlU8FARHXznP9VK6BIhCUn3hjqrE9L91rUaE\" alt=\"\"\/><figcaption class=\"wp-element-caption\">From L-R (a picture of the first billboard at Ikeja, the three-man team who worked on the billboards, Timi Joel (Growth Marketer), Obasola Akintola (myself), Grillo Adebiyi (Growth &amp; Marketing Lead), another billboard of ours at Marina, Lagos).<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AFCON Social Media &amp; In-App Push<\/strong>:\u00a0 My love for sports design came alive with the <a href=\"https:\/\/x.com\/obasolaaa\/status\/1757009564963148209?s=20\">AFCON project<\/a>.\u00a0 I was tasked with creating social media assets and in-app illustrations, all adhering to the established brand guidelines.\u00a0 The <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7162776340952301568\/\">high level of engagement<\/a> on these posts solidified the power of creative expression within the boundaries of a well-defined brand identity.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>International Women&#8217;s Day Campaign<\/strong>:\u00a0 Working alongside my teammates, I was opportune to contribute to the <a href=\"https:\/\/x.com\/cowrywise\/status\/1766032756742463761\">&#8220;<strong>Can You Imagine a World Without Her?<\/strong>&#8220;<\/a> campaign for <a href=\"https:\/\/www.instagram.com\/p\/C4P1aZoI0iP\/\">International Women&#8217;s Day<\/a>.\u00a0 Being part of initiatives that promote inclusivity across all platforms is a source of great personal satisfaction.<\/li>\n\n\n\n<li><strong>Easter Campaign<\/strong>: Through brainstorming sessions with my team, we developed a campaign that capitalized on the <a href=\"https:\/\/www.instagram.com\/p\/C5LKnXasTVa\/\">new interest rates<\/a> offered by Cowrywise, drawing a thematic connection to the Easter holiday.\u00a0 This campaign was met with positive feedback from our audience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cowrywise Frames &amp; Wallpapers<\/strong>:\u00a0 This brainchild of mine aimed to create visually appealing <a href=\"https:\/\/twitter.com\/cowrywise\/status\/1780959309209440546\/photo\/1\">phone wallpapers<\/a> and revamp the office frames.\u00a0 Seeing people actively use these designs on their phones was truly gratifying.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/IOWxy9R7PlwU0SlGM7g7-cd9BWrKMsRfC6B9OPyJ-OQWtq_RBr00vEo-E8yj6a_HzNC9QSTRQI33AuLUGT_OWCemHyfaOnMzYa8wP946ZmtJq1bEHD_LkYF8wvtzS1XPDW3d9VHBsjLFUIwOILPKTwA\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Few screenshots of people\u2019s reactions to the frames and wallpapers<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Nu-x72r08txylH57Hohy2SFqB0rCbYM81mM9JplY1eUwAJIn8LHn9cTXQkDB-btOjKarkohN9ihOc4Th3CgD4kkGhuaCnfBpM3lpT4fDF_af0Xks8WpYWXFNUo4WiOyXEEsWvohzVzKmJ33wUsv20eA\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Some of the reviews I\u2019ve gotten from home, far and wide.<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Learning Through Challenges<\/strong><\/h2>\n\n\n\n<p>The creative process is not without its challenges.&nbsp; There were instances where creative disagreements arose, and adhering strictly to brand guidelines sometimes clashed with the pursuit of innovative ideas. These moments served as valuable learning experiences, highlighting the importance of active listening and collaboration.&nbsp; My dedication to exceptional work shone through when I persisted in presenting multiple design options for a specific campaign.&nbsp; This ultimately won over my lead, establishing a strong working relationship built on trust in my abilities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Culture that Fosters Growth<\/strong><\/h2>\n\n\n\n<p>The company culture at Cowrywise is truly unique.&nbsp; The emphasis on both freedom and responsibility empowers employees to bring their best selves to the table.&nbsp; My ideas and creativity are valued, and the work environment fosters exploration and professional development.&nbsp; Beyond design, I&#8217;ve had the opportunity to expand my skill set by participating in video and photo shoots, adding another dimension to my experience.<\/p>\n\n\n\n<p>The team-building activities, such as Friday design games, Saturday football matches, and the weekly Tuesday buffet, further contribute to a positive and collaborative work environment.&nbsp; These past 90 days have been a period of intense personal growth.&nbsp; I&#8217;ve become more proactive in generating new ideas and taking initiative.&nbsp; My design thinking has evolved, focusing on unconventional approaches to drive user engagement and business growth.&nbsp; Design has transcended the canvas, influencing my overall creative perspective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expanding My Skill Set<\/strong><\/h2>\n\n\n\n<p>In addition to honing my design skills, I&#8217;ve gained valuable experience in content creation, product ideation, finance understanding, and project management.&nbsp; I&#8217;ve also acquired a strong foundation in Adobe InDesign and have significantly improved my approach to project handling and time management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking Ahead: A Future Filled with Promise<\/strong><\/h2>\n\n\n\n<p>These past three months at Cowrywise have been a transformative experience.&nbsp; It&#8217;s been a whirlwind of learning new skills, overcoming challenges, and witnessing significant personal growth.&nbsp; The company&#8217;s unwavering commitment to pushing boundaries and exploring creative potential perfectly aligns with my own aspirations.&nbsp; This shared vision has fueled an incredibly rewarding journey thus far.<\/p>\n\n\n\n<p>I am stoked by the upcoming slate of projects and campaigns.&nbsp; The opportunity to contribute to these initiatives and share them with the world fills me with immense excitement.&nbsp; Cowrywise fosters a dynamic and innovative environment, and I eagerly anticipate the challenges and triumphs that lie ahead.<\/p>\n\n\n\n<p>The prospect of the next 90 days is invigorating.\u00a0 I am confident that this period will be marked by continued achievements, the breaking down of creative barriers, and the acquisition of invaluable lessons.\u00a0 I am wholly prepared to embrace the challenges and learning opportunities that come my way. ?<\/p>\n\n\n<div class=\"shortcode-block\"><div class=\"inhype-postsgrid7-block-wrapper inhype-postsgrid7-block-wrapper-779985 inhype-block\"><div class=\"container container-title\"><div class=\"row\"><div class=\"inhype-block-title\"><h3>Also Read<\/h3><\/div><\/div><\/div><div class=\"container container-content\"><div class=\"row\"><div class=\"col-md-6\"><div class=\"inhype-list-post inhype-list-small-post inhype-post format-standard\"><div class=\"inhype-post-image-wrapper\"><a href=\"https:\/\/cowrywise.com\/blog\/one-year-in-design-deadlines-doing-the-most-at-cowrywise\/\"><div class=\"inhype-post-image\" data-style=\"background-image: url(https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/11\/Cowrywise_Blog_FeatureImage_Obasola_1year-10-months-1-2.jpg);\"><\/div><\/a><\/div><div class=\"inhype-post-details\"><div class=\"post-categories\"><a href=\"https:\/\/cowrywise.com\/blog\/at-work\/\"><span class=\"cat-dot\" data-style=\"background-color: #000000;\"><\/span><span class=\"cat-title\">At Work<\/span><\/a><\/div><h3 class=\"post-title entry-title\"><a href=\"https:\/\/cowrywise.com\/blog\/one-year-in-design-deadlines-doing-the-most-at-cowrywise\/\">One Year In: Design, Deadlines &amp; Doing The Most at Cowrywise<\/a><\/h3><div class=\"post-date\"><time class=\"entry-date published updated\" datetime=\"2025-11-03T08:50:51+01:00\">November 3, 2025<\/time><\/div><\/div>\n\n<\/div>\n<\/div><div class=\"col-md-6\"><div class=\"inhype-list-post inhype-list-small-post inhype-post format-standard\"><div class=\"inhype-post-image-wrapper\"><a href=\"https:\/\/cowrywise.com\/blog\/from-a-cold-email-to-a-career-im-proud-of-my-6-year-journey-at-cowrywise\/\"><div class=\"inhype-post-image\" data-style=\"background-image: url(https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2025\/06\/Cowrywise_Blog_FeatureImage_Blessing_6years.png);\"><\/div><\/a><\/div><div class=\"inhype-post-details\"><div class=\"post-categories\"><a href=\"https:\/\/cowrywise.com\/blog\/at-work\/\"><span class=\"cat-dot\" data-style=\"background-color: #000000;\"><\/span><span class=\"cat-title\">At Work<\/span><\/a><a href=\"https:\/\/cowrywise.com\/blog\/stories\/\"><span class=\"cat-dot\" data-style=\"background-color: #000000;\"><\/span><span class=\"cat-title\">Stories<\/span><\/a><\/div><h3 class=\"post-title entry-title\"><a href=\"https:\/\/cowrywise.com\/blog\/from-a-cold-email-to-a-career-im-proud-of-my-6-year-journey-at-cowrywise\/\">Employee Spotlight: From a Cold Email to a Career I\u2019m Proud Of: My 6-Year Journey at Cowrywise<\/a><\/h3><div class=\"post-date\"><time class=\"entry-date published updated\" datetime=\"2025-06-17T01:30:16+01:00\">June 17, 2025<\/time><\/div><\/div>\n\n<\/div>\n<\/div><div class=\"col-md-6\"><div class=\"inhype-list-post inhype-list-small-post inhype-post format-standard\"><div class=\"inhype-post-image-wrapper\"><a href=\"https:\/\/cowrywise.com\/blog\/football-is-life-an-inside-look-at-a-csr-project-done-right\/\"><div class=\"inhype-post-image\" data-style=\"background-image: url(https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2024\/08\/Cowrywise-Football-Field.webp);\"><\/div><\/a><\/div><div class=\"inhype-post-details\"><div class=\"post-categories\"><a href=\"https:\/\/cowrywise.com\/blog\/at-work\/\"><span class=\"cat-dot\" data-style=\"background-color: #000000;\"><\/span><span class=\"cat-title\">At Work<\/span><\/a><a href=\"https:\/\/cowrywise.com\/blog\/product\/\"><span class=\"cat-dot\" data-style=\"background-color: #000000;\"><\/span><span class=\"cat-title\">Product<\/span><\/a><a href=\"https:\/\/cowrywise.com\/blog\/cowrywise-updates\/\"><span class=\"cat-dot\" data-style=\"background-color: #000000;\"><\/span><span class=\"cat-title\">Updates<\/span><\/a><\/div><h3 class=\"post-title entry-title\"><a href=\"https:\/\/cowrywise.com\/blog\/football-is-life-an-inside-look-at-a-csr-project-done-right\/\">Football is life - an inside look at a CSR project done right!<\/a><\/h3><div class=\"post-date\"><time class=\"entry-date published updated\" datetime=\"2024-08-15T13:59:27+01:00\">August 15, 2024<\/time><\/div><\/div>\n\n<\/div>\n<\/div><div class=\"col-md-6\"><div class=\"inhype-list-post inhype-list-small-post inhype-post format-standard\"><div class=\"inhype-post-image-wrapper\"><a href=\"https:\/\/cowrywise.com\/blog\/backend-engineering-intern-at-cowrywise\/\"><div class=\"inhype-post-image\" data-style=\"background-image: url(https:\/\/cowrywise.com\/blog\/wp-content\/uploads\/2024\/05\/COWRYWISE-AMBASSADOR-SPOTLIGHT-DELIGHT.webp);\"><\/div><\/a><\/div><div class=\"inhype-post-details\"><div class=\"post-categories\"><a href=\"https:\/\/cowrywise.com\/blog\/ambassadors\/\"><span class=\"cat-dot\" data-style=\"background-color: #000000;\"><\/span><span class=\"cat-title\">Ambassadors<\/span><\/a><a href=\"https:\/\/cowrywise.com\/blog\/at-work\/\"><span class=\"cat-dot\" data-style=\"background-color: #000000;\"><\/span><span class=\"cat-title\">At Work<\/span><\/a><\/div><h3 class=\"post-title entry-title\"><a href=\"https:\/\/cowrywise.com\/blog\/backend-engineering-intern-at-cowrywise\/\">Delight is delighted to be a Backend Engineering intern at Cowrywise<\/a><\/h3><div class=\"post-date\"><time class=\"entry-date published updated\" datetime=\"2024-05-31T19:42:47+01:00\">May 31, 2024<\/time><\/div><\/div>\n\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Having always been passionate about design, with a strong desire to improve upon poorly conceived visuals, I began my design career nearly&#8230;<\/p>\n","protected":false},"author":35,"featured_media":16744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[362],"tags":[],"coauthors":[547],"class_list":{"0":"post-16385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-at-work"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hitting the Ground Running: 90 Days of Driving Growth through Design at Cowrywise - Cowrywise Blog<\/title>\n<meta name=\"description\" content=\"As the brand designer at Cowrywise, I am entrusted with the responsibility of overseeing the company&#039;s entire brand identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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