At the start of our journey as an investment platform for African millennials, we set out with a goal to drive financial freedom by democratizing access to wealth management tools, so as to help more people take charge of their personal finance. This goal has been the bedrock of all decisions we have made so far as a firm and has continually kept us focused on providing an inclusive service.
Hence, we considered it a big deal when users of Cowrywise expressed their desire to access our services from the comfort of their phones. With the rising number of smartphone users in Nigeria, we knew we had to put the Cowrywise app on their phones by all means.
Our response to this was to build a friendly mobile app for users to enjoy the best investment experience. We launched the Android app first and it enjoyed massive acceptance from existing and new users. Despite the successful launch of our Android app, we knew the journey was not complete as we still had iOS users to serve.
To improve flexible access to our services, the product team dedicated quality time to designing a beautiful experience boxed in an app for our iPhone and iPad users. So, we are glad to announce to you that everyone can finally save and invest from anyWARE (yes, we typed that on purpose). You can download the app here, or invite a friend to try it out, and also share what you love about the app using #CowrywiseFam on any social media platform.
The launch of the iOS app is more than just putting an app out there to us, it is about sustaining the progress of an inclusive journey that will see to the building of Africa’s New Money. Having a savings and investment app for iPhones and iPads is of utmost important to us. Now that we are done with this stage of the journey, we look forward to churning out more product features that will assist with your individual quests to build wealth.